Posted in Search Engine Marketing
24
June 2021
Why a Detailed SEO Performance Review Is Important For Your Business
Posted by Bloomtools Canada
)
Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just one of many ways you generate revenue, chances are you've likely invested a good deal of resources on the site. To that end, it can obviously be f...
| Posted in:Search Engine MarketingSearch Engine OptimizationWebsite PerformanceNews |
11
September 2020
What is Retargeting and Should You Be Leveraging It?
Posted by Bloomtools Canada
)
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
| Posted in:Search Engine MarketingOnline Marketing |
28
August 2020
What is E-A-T? (and Why it's important for SEO)
Posted by Bloomtools Canada
)
What Does the E-A-T Acronym Stand For?
The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google.
Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
| Posted in:Search Engine MarketingInternet MarketingSearch Engine OptimizationBusiness Development |
29
July 2020
7 Reasons Your Business Should be Investing in Google Ads
Posted by Bloomtools Canada
)
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
| Posted in:Search Engine MarketingInternet MarketingSearch Engine Optimization |
 "Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)")
 "10 Website Features Every Canadian Small Business Needs to Compete Online")
 "From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel")
