Posted in Internet Marketing

Between work and personal notifications on our laptops, smartphones and apple watches, sending marketing messages through modern-day technology is done with ease. In order to send marketing messages that generate growth, our marketing message needs to be rooted in analytics and collected data, to...

It's already the middle of December, and that means it's time to evaluate your marketing strategy for 2021. While there should always be wiggle room to pivot (and if 2020 has taught us anything, it's that we must be ready to pivot at a moment's notice!), you should have a genera...

So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where...

68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients? The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to buy. ...

What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...

Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...

For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Thanks to COVID-19, that number has surged again by another 10% in just a few months - Canadians are now ...

While some of us are now working from home for the time being, that doesn't mean working on your business has to stop. In fact, this provides ample opportunity to try something new, such as giving the extremely effective video content a go. Videos are becoming essential for websites - &qu...