Bloomtools Blog

Your e-mail's subject line is more important than its content. Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...

Blog introductions are truly the unsung heroes of...well, blogging. They're the overlooked middleman that bridges a captivating headline into the fine content you're sharing with your readers. There's nothing that bounces users off a blog more than an intriguing headline follow...

Keep an eye out for the new issue of Franchise Canada due out in December! Bloomtools Canada's own Boaz Willinger is featured on the cover and gives a must-read interview focusing on his approach to franchising and Bloomtools. ...

Despite how much we speak, write, and communicate every day, we're all still susceptible to silly English errors. To be fair, the English language is one of the most complex to fully grasp, with more rules and regulations than the Iranian nuclear program. Phrases that sound correct in you...

If you don't a have a social media marketing strategy for your business, you're already behind the times.
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, m...