Bloomtools Blog

28
October 2015

How to Use Pinterest as a Tool to Sell Your Products

Posted
How to Use Pinterest as a Tool to Sell Your Products
Many companies use the basic social media platforms as part of their social media strategy (think Facebook, Twitter, LinkedIn, Google+) but there's an unexpected social media platform companies have begun using to win business: Pinterest. That's right! Pinterest isn't just for ...
Posted in:Content MarketingCustomer EngagementBrandingSocial Media  Comments__
9
October 2015

The Importance Of Colours On Your Website

Posted
The Importance Of Colours On Your Website
Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect what your business does, who your target audience is, and what emotions you want your customers to feel and associate with your brand. Below we brie...
Posted in:Content MarketingBrandingWeb DevelopmentWebsiteWebsite Performance  Comments__
1
October 2015

Why You Need to Fire Your Website If It's Not Working For You

Posted by Paul Ackermann
Why You Need to Fire Your Website If It's Not Working For You
A while back, I learned about a strategy that's commonly used in sales management. The idea goes: You're better off having no breath, than bad breath, when it comes to representing your company. I've seen the value in this strategy, time and time again. The idea is simple: havi...
Posted in:Business DevelopmentWeb DevelopmentWebsiteWebsite Performance  Comments__
14
September 2015

How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility

Posted
How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility
Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...
Posted in:BloggingOnline MarketingVideo AdvertisingCustomer EngagementSocial Media  Comments__
1
September 2015

Visit Bloomtools at the National Franchise & Business Opportunities Show in Toronto!

Posted
Visit Bloomtools at the National Franchise & Business Opportunities Show in Toronto!
Our team will have a booth at the Toronto show on September 12th and 13th! We'd love to chat with you about Bloomtools and our franchising opportunities, so don't forget to stop by! The show is the place to discover Canada's best franchising opportunities. You'll also be ab...
Posted in:News  Comments__

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Understanding Search Intent and SEO

Posted on 16 August 2019
Understanding Search Intent and SEO
Are you familiar with the Zero Moment of Truth? Google coined the term in 2011, referencing the change in consumer behaviour online. It'...
Posted in:Search Engine Optimization   Comments

Canadian Internet Usage in 2019

Posted on 24 July 2019
Canadian Internet Usage in 2019
If you haven't noticed a heavy swing towards online everything, you're part of an ever-shrinking minority. The internet has brought free...
Posted in:News   Comments

Don't Make These Common Password Mistakes

Posted on 3 June 2019
Don't Make These Common Password Mistakes
We've heard it time and time again. Beware the hackers! Make sure your passwords are challenging! The trouble is that challenging passwords ...
Posted in:Website   Comments
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