Bloomtools Blog

18
February 2016

How Your Website Design Turns Visitors Into Leads

Posted
How Your Website Design Turns Visitors Into Leads
Your website development is done and your new website design is fabulous! You love the clean, fresh look. You have beautiful images and great copy describing your services and products. It's optimized for search as well as for mobile. Your social media sites are directing visitors to it. ...
Posted in:Content MarketingCustomer EngagementBrandingWeb DevelopmentWebsiteWebsite Performance  Comments__
22
January 2016

5 design principles for a successful website

Posted
5 design principles for a successful website
With approximately one billion live websites in the world, it may be a daunting task to build your own. Making a mark and generating customers for your business online may seem impossible in such a saturated market. Fortunately, if you have a winning business concept, there are tried and true web...
Posted in:BloggingOnline MarketingContent MarketingCustomer EngagementWeb DevelopmentWebsite  Comments__
6
January 2016

10 Signs Your Company Website Needs a Redesign

Posted
10 Signs Your Company Website Needs a Redesign
A new website is like a new car. When it's new and shiny and everything works, the experience is exhilarating. But like a car that ages, a website can be in constant need of repair, look dated and may even simply stop working. Here are clear signs it's time to trade in your old website fo...
Posted in:Web DevelopmentWebsiteWebsite Performance  Comments__
23
December 2015

The Business of Social Media: Social Media Management Tips For Business Owners

Posted
The Business of Social Media: Social Media Management Tips For Business Owners
Maybe you think it's a waste of time. "I didn't build my business by posting pictures online," you tell yourself serving customers is what you do best. But social media has transformed how customers find, and research, a business. In fact, nearly 4 out of 5 customers trust o...
Posted in:Online MarketingCustomer EngagementSocial Media  Comments__
14
December 2015

What Do Customers Want to See on Your Website?

Posted
What Do Customers Want to See on Your Website?
As all reporters know, information gathering is the first and most critical step to take when developing a story. They use the 5W formula, standing for Who, What, Where, When and Why. Just like the news, your website must tell a great story with all the details to get and keep the attention of yo...
Posted in:BloggingContent MarketingCustomer EngagementWeb DevelopmentWebsite  Comments__

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Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted on 10 February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (...
Posted in:Video AdvertisingBranding   Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted on 15 January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in:Pay Per ClickOnline Marketing   Comments

Understanding BERT - Google's Search Algorithm Update

Posted on 19 December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in:Search Engine OptimizationOnline MarketingWebsite Performance   Comments
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