Bloomtools Blog
28
May 2018
Google Chrome 68 - Putting the S in HTTPS
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In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.
In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
| Posted in:Search Engine OptimizationWebsite PerformanceNews |
3
May 2018
Bloomtools Receives Franchisees' Choice Designation at CFA National Convention
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(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during a Gala Awards Presentation at the 27th annual Canadian Franchise Association (CFA) National Convention in Ottawa, Ontario.
The Franchisees' C...
| Posted in:Behind the ScenesFranchising |
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
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Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour.
That doesn't mean you need a psychology degree or to hop on a therapists'...
| Posted in:Customer EngagementBrandingWeb DevelopmentWebsite Performance |
26
March 2018
Alexa, How Does Voice Search Differ from Text Search?
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If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop.
If you're a kid, Alexa or Google Home has probably made annoying your...
| Posted in:Search Engine OptimizationContent MarketingWebsite Performance |
22
February 2018
How Your Business Will Benefit From Having a Blog
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You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust.
It may seem humanly impossible to maintain a blog while running your busin...
| Posted in:BloggingContent MarketingWebsite Performance |
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