Bloomtools Blog

3
June 2019

Don't Make These Common Password Mistakes

Posted by Boaz Willinger
Don't Make These Common Password Mistakes
We've heard it time and time again. Beware the hackers! Make sure your passwords are challenging! The trouble is that challenging passwords are hard to remember and the memorable passwords you think are challenging are not as challenging as you think. Here are some common password mist...
Posted in:Website  Comments__
14
May 2019

Popular Web Design Trends of 2019

Posted by Boaz Willinger
Popular Web Design Trends of 2019
Modern web design is like removing weeds in the yard you're always slightly behind. Rapidly changing website technologies can't keep up with today's web users whose behaviours are becoming more and more unpredictable. We're not even halfway through 2019, and web develop...
Posted in:Website  Comments__
26
April 2019

Why Your Website Needs a Good CMS (Content Management System)

Posted by Boaz Willinger
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsite PerformanceWebsite  Comments__
27
March 2019

Is Your Website SSL-Secured?

Posted by Boaz Willinger
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in:NewsWebsite PerformanceSearch Engine OptimizationWebsiteOnline Marketing  Comments__
26
February 2019

Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in:NewsEmail MarkertingCustomer Engagement  Comments__

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18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada on 23 September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in:Search Engine OptimizationBusiness DevelopmentCustomer Engagement   Comments

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada on 11 September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in:Search Engine MarketingOnline Marketing   Comments

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada on 28 August 2020
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development   Comments
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