Bloomtools Blog
24
March 2017
Email Marketing Anti-Spam Guide
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In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a commercia...
| Posted in:NewsEmail MarkertingCustomer Engagement |
27
February 2017
Writing Email Titles to Improve Open Rates
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Your e-mail's subject line is more important than its content.
Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your readers to smash t...
| Posted in:Email MarkertingBusiness DevelopmentBranding |
20
January 2017
How to Write Blog Introductions That'll Keep People Reading
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Blog introductions are truly the unsung heroes of...well, blogging.
They're the overlooked middleman that bridges a captivating headline into the fine content you're sharing with your readers. There's nothing that bounces users off a blog more than an intriguing headline followed by the di...
| Posted in:Blogging |
13
December 2016
Bloomtools Canada's President Boaz Willinger Featured in Franchise Canada!
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Keep an eye out for the new issue of Franchise Canada due out in December! Bloomtools Canada's own Boaz Willinger is featured on the cover and gives a must-read interview focusing on his approach to franchising and Bloomtools.
| Posted in:Behind the ScenesFranchisingBusiness Development |
22
November 2016
Grammar Guru: 11 Grammar Mistakes Prevalent in Web Copy
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Despite how much we speak, write, and communicate every day, we're all still susceptible to silly English errors.
To be fair, the English language is one of the most complex to fully grasp, with more rules and regulations than the Iranian nuclear program. Phrases that sound correct in your he...
| Posted in:BloggingContent MarketingWebsite |
27
October 2016
Nine Social Marketing Tips You Need to Read Now
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If you don't a have a social media marketing strategy for your business, you're already behind the times.
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, millennia...
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, millennia...
| Posted in:Online MarketingSocial Media |
28
September 2016
6 SEO Mistakes You Should Avoid at All Costs
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Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...
| Posted in:Online MarketingBloggingContent MarketingCustomer Engagement |
26
August 2016
What Email Marketers Can Learn from Pokemon Go
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By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's behaviours like no phone app ever ...
| Posted in:NewsMobile MarketingEmail MarkertingCustomer EngagementSocial Media |
 "What is Search Engine Optimization?")
 "What is the Bloomtools Toolbox and How Does It Work?")
 "Over 100 Canadian Directories to Help With Your SEO")
