Bloomtools Blog

  Google's never-ending push for security and serving relevant content has led them to push harder for website owners to secure their online properties. In September, Google rolled out an alert to site owners that haven't implemented SSL certificates stating that their websites will be mar...

If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization (SEO) and Pay-...

Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it's all fun and games until SEO enters the stage. Once the topic of SEO reaches the table, some squirm uncomfortably at this intangible concept. Fe...

If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds credibility for prospective clients by showcasing expertise and personality, it's perfect for SEO, and it provides practical content that keeps your cust...

With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. C...

When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others. These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying to c...

(Vaughan, Ontario) Monday, April 26, 2017 - Bloomtools Canada was honoured to be a recipient of the Franchisees' Choice designation on April 3, 2017 during the Gala Awards Presentation at the 26th annual Canadian Franchisee Association (CFA) National Convention in Niagara Falls, Ontario. T...

Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out our hom...