Posted in Business Development

How to pivot your business to create more cash flow

Posted by Bloomtools Canada
10
April 2020
How to pivot your business to create more cash flow
11+ thought provoking strategies to make money right now The market is different and will be for a while, and if your revenue is dropping you need to take a look right now at what you can pivot or change in your business to make more money. As to continue only with what you did in the past......
Posted in:NewsBusiness Development   Comments__

Making Connections (and Sales) with Valentine's Day Marketing

Posted
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance   Comments__

How to Build an Ecommerce Funnel

Posted
18
September 2018
How to Build an Ecommerce Funnel
An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your visitors aren't converting, then you need to re-evaluate your ecommerce sales funnel. By optimizing each of the sales funnel stages, you will gai...
Posted in:Online MarketingCustomer EngagementBusiness Development   Comments__

Marketing Tools 101 : What You Need In Your Marketing Backpack

Posted
20
August 2018
Marketing Tools 101 : What You Need In Your Marketing Backpack
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies. In the spirit of the most wonderful time of the year (for parents), we'...
Posted in:Business DevelopmentWeb DevelopmentWebsite Performance   Comments__

Why Google My Business is Essential to Small Business

Posted
19
July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
Posted in:Search Engine OptimizationMobile MarketingBusiness DevelopmentBranding   Comments__

The Forensics of Law Firm Marketing

Posted
28
June 2018
The Forensics of Law Firm Marketing
Law firms and lawyers can't depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the office. Many industries acquire the majority of their clients online these days, and that includes he legal field. But the world of law firm marketing ...
Posted in:Business Development   Comments__

7 Google Tools that will Grow Your Business

Posted
18
December 2017
7 Google Tools that will Grow Your Business
Save money, increase efficiencies and deliver better overall results for your website with these handy tools and apps from Google.   Google Chrome For years, there has been an ongoing debate as to which internet browser is 'the best'. For some internet users, the brows...
Posted in:Search Engine OptimizationBusiness DevelopmentWebsite Performance   Comments__

The 3 Cardinal Rules to a Successful Website

Posted
27
November 2017
The 3 Cardinal Rules to a Successful Website
With Canadians visiting an average of 3,238 unique websites a month, having a web presence that supports your business and puts your best foot forward is essential.  Your website is your 24 hour-a-day billboard that (unlike your staff) works relentlessly for you. Some businesses don...
Posted in:BloggingBusiness DevelopmentBrandingWebsiteWebsite Performance   Comments__

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When “Big Agency Thinking” Fails Small and Mid-Sized Businesses

Posted by Bloomtools Canada on 27 May 2026
When “Big Agency Thinking” Fails Small and Mid-Sized Businesses
There’s a familiar pattern that plays out in small and mid-sized businesses after they hire a “serious” agency.The pitch is polished. The str...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development   Comments

The Difference Between a Website That Looks Good and One That Grows Your Business

Posted by Bloomtools Canada on 20 May 2026
The Difference Between a Website That Looks Good and One That Grows Your Business
There’s a pattern that shows up again and again in small and mid-sized businesses.A company invests in a new website. It looks clean, modern, and...
Posted in:Search Engine OptimizationContent MarketingWeb Development   Comments

Simple Digital Marketing That Actually Works for Canadian SMBs in 2026

Posted by Bloomtools Canada on 12 May 2026
Simple Digital Marketing That Actually Works for Canadian SMBs in 2026
There’s a quiet problem happening in Canadian small and mid-sized businesses right now.Marketing has become too complicated.Not more effective. N...
Posted in:Search Engine MarketingSearch Engine OptimizationContent Marketing   Comments
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