Posted in Business Development

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada
23
September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19. Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development   Comments__

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
28
August 2020
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingInternet MarketingSearch Engine OptimizationBusiness Development   Comments__

A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada
17
August 2020
A Brief Guide to Online Customer Service Tools
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences (good and bad) with their friends and family. Your clients have influence over the people they share their experiences with and could persuade or diss...
Posted in:Customer EngagementBusiness Development   Comments__

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada
15
July 2020
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in:Video AdvertisingBusiness DevelopmentNews   Comments__

Google Currents is Set to Replace Google+ on July 6th

Posted by Bloomtools Canada
8
June 2020
Google Currents is Set to Replace Google+ on July 6th
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level customers are still taking advantage of G Suite features to this day. On July 6th, however, a new product called "Google Currents," will be taki...
Posted in:Business DevelopmentSocial Media   Comments__

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Digital Marketing for Small Businesses in Canada: Where to Start

Posted by Bloomtools Canada on 27 January 2026
Digital Marketing for Small Businesses in Canada: Where to Start
In today’s competitive marketplace, small businesses in Canada face unique challenges when it comes to getting noticed online. With so many optio...
Posted in:Search Engine MarketingOnline MarketingBusiness Development   Comments

Email Marketing Best Practices for 2026

Posted by Bloomtools Canada on 12 January 2026
Email Marketing Best Practices for 2026
Email marketing continues to be one of the highest-ROI digital marketing channels — across all industries, platforms, and business sizes. Even wi...
Posted in:Email Markerting   Comments

Five Ways to Write Great FAQs and Turn Website Visitors Into Customers

Posted by Bloomtools Canada on 13 November 2024
Five Ways to Write Great FAQs and Turn Website Visitors Into Customers
A frequently asked questions section is more than just a place for simple inquiries; it's a useful tool for service-based companies looking to incre...
Posted in:Content MarketingBusiness DevelopmentWebsite   Comments
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