One of the most difficult hurdles for a small business or startup is building brand recognition. In order for your business to succeed, consumers need to know who you are, what you do and what makes you different from other businesses in your industry. The best way to do that is through your webs...

A while back, I learned about a strategy that's commonly used in sales management. The idea goes: You're better off having no breath, than bad breath, when it comes to representing your company. I've seen the value in this strategy, time and time again. The idea is simple: havi...

Existing customers want to share their experience with businesses (both good or bad!), and potential customers want to see what others have to say before trusting businesses with their money. In today's technology driven world, online reviews influence consumers more than ever and have bec...

Traditional marketing strategies such as a direct mail campaigns or TV commercials were once the most powerful and influential marketing mediums. In the era of Internet and smartphones, it's easy to automate your marketing from absolutely anywhere. Technological advancements have made it poss...

Good customer service isn't something that just happens. Businesses have to work hard to build lasting relationships with customers. In order to build brand loyalty and long-term customer relationships, make an effort to provide a smooth and enjoyable experience for your customers. Good cu...