Posted in Business Development
18 website updates to consider before reopening after COVID-19
Posted by Bloomtools Canada
23
September 2020
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19.
Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
Posted in:Search Engine OptimizationBusiness DevelopmentCustomer Engagement |
What is E-A-T? (and Why it's important for SEO)
Posted by Bloomtools Canada
28
August 2020
What Does the E-A-T Acronym Stand For?
The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google.
Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development |
A Brief Guide to Online Customer Service Tools
Posted by Bloomtools Canada
17
August 2020
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences (good and bad) with their friends and family. Your clients have influence over the people they share their experiences with and could persuade or diss...
Posted in:Business DevelopmentCustomer Engagement |
B2B Marketing: How to Host a Webinar
Posted by Bloomtools Canada
15
July 2020
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in:NewsVideo AdvertisingBusiness Development |
Google Currents is Set to Replace Google+ on July 6th
Posted by Bloomtools Canada
8
June 2020
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level customers are still taking advantage of G Suite features to this day. On July 6th, however, a new product called "Google Currents," will be taki...
Posted in:Social MediaBusiness Development |