Posted in Web Development

Do You Control Your Company Website, or Does it Control You?

Posted by Benoît Mercier
30
July 2015
Do You Control Your Company Website, or Does it Control You?
If you're an entrepreneur or a small business owner, you thrive by being in control of your business. You call the shots; you decide what to do, when to do it, and how it gets done. After all, you've built the business from the ground up based on your vision; you've put in the hard work and count...
Posted in:BloggingWebsiteWeb DevelopmentWebsite Performance   Comments__

Why You Need to Register Your Domain

Posted
23
July 2015
Why You Need to Register Your Domain
Having your own carefully chosen web address is crucial when establishing your business. You choose an office or shop space based on if it looks welcoming and trustworthy, and you should treat your domain name the same way. Below are a few important reasons why you should register your domain ...
Posted in:WebsiteWeb DevelopmentWebsite Performance   Comments__

Why Spend Money On a Website When You Can Make Your Own For Free?

Posted
8
April 2015
Why Spend Money On a Website When You Can Make Your Own For Free?
There are dozens of sites out there that offer cheap and sometimes free website themes for small businesses that want to put up a website at minimal cost. With so many inexpensive options, you may wonder, "Why should I pay for a custom website if I can get one cheap?" It may surprise you how m...
Posted in:WebsiteWeb Development   Comments__

Does Your 'About' Page Say What You're Really About?

Posted
24
March 2015
Does Your 'About' Page Say What You're Really About?
Between creating compelling product descriptions and service pages, you might be forgetting one of the most important and heavily viewed pages on your company website: your About page! Putting a little effort into explaining who you are and what your business stands for can go a long way towar...
Posted in:BrandingWeb Development   Comments__
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Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not some...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. Mo...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments

When “Big Agency Thinking” Fails Small and Mid-Sized Businesses

Posted by Bloomtools Canada on 27 May 2026
When “Big Agency Thinking” Fails Small and Mid-Sized Businesses
There’s a familiar pattern that plays out in small and mid-sized businesses after they hire a “serious” agency.The pitch is polished. The strategy ...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development   Comments
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