Bloomtools Blog

4
December 2014

Web Development Company Bloomtools Expands Into Canada

Posted
Toronto, Ontario, December 4, 2014 - Australian technology company, Bloomtools, has officially launched in Canada.  The Varsity Lakes Company, known for its innovative approach to building websites and business software for small to medium size businesses, was founded by James Greig and Tracey...
Posted in:News  Comments__
11
June 2014

Ignite the power of referrals in your business

Posted
We all know we should be doing everything we can to encourage referrals, but how many of us bother? With referred customers offering the best return on investment and the highest spend, it's not a strategy you can ignore. The power of the referral In most companies, a whopping 80 per c...
Posted in:Behind the Scenes  Comments__

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Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted on 10 February 2020
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Posted in:Video AdvertisingBranding   Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted on 15 January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in:Pay Per ClickOnline Marketing   Comments

Understanding BERT - Google's Search Algorithm Update

Posted on 19 December 2019
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In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in:Search Engine OptimizationOnline MarketingWebsite Performance   Comments
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