Posted in Video Advertising

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada
15
July 2020
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in: News Video Advertising Business Development   0 Comments

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in: Video Advertising Branding   0 Comments

Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility

Posted by Boaz Willinger
14
September 2015
How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility
Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...
Posted in: Social Media Blogging Video Advertising Customer Engagement Online Marketing   0 Comments
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18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada
23
September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in: Search Engine Optimization Business Development Customer Engagement   0 Comments

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada
11
September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in: Search Engine Marketing Online Marketing   0 Comments

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
28
August 2020
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing Business Development   0 Comments
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