Posted in Video Advertising

Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility

Posted by Boaz Willinger
14
September 2015
How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility
Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...
Posted in: Social Media Blogging Video Advertising Customer Engagement Online Marketing   0 Comments

YouTube Released a New Feature for Video Uploaders Called Cards!

Posted by Boaz Willinger
25
May 2015
YouTube Released a New Feature for Video Uploaders Called Cards!
YouTube explains it like this: "You can think of cards like an evolution of annotations. They inform your viewers about other videos, merchandise, and playlists. You can direct viewers to your website, encourage them to join your mailing list and more. They look as beautiful as your video...
Posted in: Social Media Video Advertising Customer Engagement   0 Comments

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Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in: Pay Per Click Online Marketing   0 Comments

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments

6 of our Favourite Viral Trends of 2019

Posted by Boaz Willinger
9
December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned key...
Posted in: Social Media Online Marketing   0 Comments
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