Posted in Video Advertising
B2B Marketing: How to Host a Webinar
Posted by Bloomtools Canada
15
July 2020
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Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in: News Video Advertising Business Development |
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Marketing Stories: Our Favourite Superbowl 2020 Ads
Posted by Boaz Willinger
10
February 2020
)
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written.
Story telling has been a means of entertainment, so it's no wonder that ...
Posted in: Video Advertising Branding |
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Comparative Advertising: Samsung & Google Sprinkle in Humour
Posted by Boaz Willinger
20
November 2017
)
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name?
Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding |
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15 Canada 150 Campaigns - Best of Emotional Marketing
Posted by Boaz Willinger
29
June 2017
)
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising.
...
Posted in: Social Media Video Advertising Customer Engagement Branding |
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How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility
Posted by Boaz Willinger
14
September 2015
)
Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...
Posted in: Social Media Blogging Video Advertising Customer Engagement Online Marketing |
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