Posted in Video Advertising

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in: Video Advertising Branding   0 Comments

Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility

Posted by Boaz Willinger
14
September 2015
How To Use A Google+ My Business Page to Improve Your Business's Search Engine Ranking, and Brand Visibility
Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...
Posted in: Social Media Blogging Video Advertising Customer Engagement Online Marketing   0 Comments

YouTube Released a New Feature for Video Uploaders Called Cards!

Posted by Boaz Willinger
25
May 2015
YouTube Released a New Feature for Video Uploaders Called Cards!
YouTube explains it like this: "You can think of cards like an evolution of annotations. They inform your viewers about other videos, merchandise, and playlists. You can direct viewers to your website, encourage them to join your mailing list and more. They look as beautiful as your video...
Posted in: Social Media Video Advertising Customer Engagement   0 Comments

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The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You&...
Posted in: Pay Per Click Online Marketing   0 Comments

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (...
Posted in: Video Advertising Branding   0 Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
Posted in: Pay Per Click Online Marketing   0 Comments
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