Keep an eye out for the new issue of Franchise Canada due out in December! Bloomtools Canada's own Boaz Willinger is featured on the cover and gives a must-read interview focusing on his approach to franchising and Bloomtools. ...

Despite how much we speak, write, and communicate every day, we're all still susceptible to silly English errors. To be fair, the English language is one of the most complex to fully grasp, with more rules and regulations than the Iranian nuclear program. Phrases that sound correct in you...

If you don't a have a social media marketing strategy for your business, you're already behind the times.
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, m...

Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...

By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...