Many companies use the basic social media platforms as part of their social media strategy (think Facebook, Twitter, LinkedIn, Google+) but there's an unexpected social media platform companies have begun using to win business: Pinterest. That's right! Pinterest isn't just for ...

Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...

Existing customers want to share their experience with businesses (both good or bad!), and potential customers want to see what others have to say before trusting businesses with their money. In today's technology driven world, online reviews influence consumers more than ever and have bec...

Traditional marketing strategies such as a direct mail campaigns or TV commercials were once the most powerful and influential marketing mediums. In the era of Internet and smartphones, it's easy to automate your marketing from absolutely anywhere. Technological advancements have made it poss...

Despite your best efforts to appeal to all the customers subscribed to your newsletter, there will be times when some of them head for the unsubscribe button. When people decide to unsubscribe, is there anything you can do to minimize the impact on their relationship with your business? Be...