Posted in Customer Engagement

How to Run a Facebook Page Successfully

Posted by Bloomtools Canada
10
May 2021
How to Run a Facebook Page Successfully
Social media for business isn't optional anymore, it's a necessity for your brand. And Facebook should be top of mind when it comes to your social media presence and deciding which platforms to take advantage of. With 2.8 billion active monthly users and 1.84 billion daily users, this s...
Posted in:Customer EngagementBusiness DevelopmentSocial Media   Comments__

Virtual Alternatives to Traditional Corporate Holiday Parties

Posted by Bloomtools Canada
12
November 2020
Virtual Alternatives to Traditional Corporate Holiday Parties
As we get closer to the holiday season, it's safe to say we won't be celebrating the way we usually do at work. While there won't be halls and restaurants booked out, large fancy dinners, or in-office potlucks, there's no reason companies can't get together and celebrate the...
Posted in:Behind the ScenesCustomer Engagement   Comments__

How to Deal with Negative Reviews Positively

Posted by Bloomtools Canada
20
October 2020
How to Deal with Negative Reviews Positively
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where...
Posted in:NewsCustomer EngagementBusiness DevelopmentSocial Media   Comments__

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada
23
September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19. Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development   Comments__

A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada
17
August 2020
A Brief Guide to Online Customer Service Tools
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences (good and bad) with their friends and family. Your clients have influence over the people they share their experiences with and could persuade or diss...
Posted in:Customer EngagementBusiness Development   Comments__

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in:Online MarketingCustomer EngagementBusiness DevelopmentBranding   Comments__

6 Tips for Creating Video Content at Home

Posted by Bloomtools Canada
22
April 2020
6 Tips for Creating Video Content at Home
While some of us are now working from home for the time being, that doesn't mean working on your business has to stop. In fact, this provides ample opportunity to try something new, such as giving the extremely effective video content a go. Videos are becoming essential for websites - &qu...
Posted in:Customer Engagement   Comments__

Email Marketing for Alexa: A Guide to Adaptation

Posted
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in:NewsEmail MarkertingCustomer Engagement   Comments__

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Is Your Website AI-Ready? A Five-Step Audit for AI Search Visibility

Posted by Bloomtools Canada on 12 August 2026
Is Your Website AI-Ready? A Five-Step Audit for AI Search Visibility
How can I audit my website to see if AI engines can read my business? Start by checking whether search crawlers can access your important pages, th...
Posted in:Generative Engine OptimizationTechnical SEOWebsite Audits   Comments

The SMB Guide to GEO: Why Your Website Isn’t Showing Up in ChatGPT Answers

Posted by Bloomtools Canada on 5 August 2026
The SMB Guide to GEO: Why Your Website Isn’t Showing Up in ChatGPT Answers
What is Generative Engine Optimization? Generative Engine Optimization, or GEO, is the process of improving your website and broader online presenc...
Posted in:Search Engine OptimizationGenerative Engine OptimizationAI Search Optimization   Comments

Custom Website vs. Template Platform: Which Is Right for Your Business?

Posted by Bloomtools Canada on 27 July 2026
Custom Website vs. Template Platform: Which Is Right for Your Business?
Should my business choose a custom website or a template? A template may be suitable when speed, simplicity and a limited budget are the main prior...
Posted in:Business DevelopmentWebsiteWeb Development   Comments
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