Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...

By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...

More often than not, businesses get stuck on direct conversions from their marketing strategy and lose sight of the big picture. When working with a digital marketing agency, a strategy is created that looks at your business and marketing holistically, not just from a direct conversion point of v...

The online world is going mobile. With a colossal shift towards handheld and portable devices, mobile traffic has already begun to overtake desktop traffic. (As of 2014, mobile traffic officially outpaced desktop traffic). Google's algorithm update in April 2015 - an event webmasters and...

Does blog writing seem like a quaint hobby to you? Although it may be a hobby for some, the many super powers of blogging also makes it the leading content marketing strategy to help increase corporate website traffic and sales leads.  In the Content Marketing Institute's 2015 report...