Posted in Email Markerting

Email Marketing Anti-Spam Guide

Posted by Boaz Willinger
24
March 2017
Email Marketing Anti-Spam Guide
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in:NewsEmail MarkertingCustomer Engagement   Comments__

Writing Email Titles to Improve Open Rates

Posted by Boaz Willinger
27
February 2017
Writing Email Titles to Improve Open Rates
Your e-mail's subject line is more important than its content. Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...
Posted in:Email MarkertingBusiness DevelopmentBranding   Comments__

What Email Marketers Can Learn from Pokemon Go

Posted by Boaz Willinger
26
August 2016
What Email Marketers Can Learn from Pokemon Go
By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...
Posted in:Social MediaNewsEmail MarkertingCustomer EngagementMobile Marketing   Comments__

What Can You Do to Improve Your Email Unsubscribe Process?

Posted by Boaz Willinger
4
June 2015
What Can You Do to Improve Your Email Unsubscribe Process?
Despite your best efforts to appeal to all the customers subscribed to your newsletter, there will be times when some of them head for the unsubscribe button. When people decide to unsubscribe, is there anything you can do to minimize the impact on their relationship with your business? Be...
Posted in:Content MarketingEmail MarkertingCustomer Engagement   Comments__
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Pros and Cons of Using TikTok To Market Your Small Business

Posted by Magali Rousseau on 11 February 2022
Pros and Cons of Using TikTok To Market Your Small Business
Everybody’s talking about it, yet to many it remains shrouded in mystery. TikTok took off during the pandemic and hasn’t stopped growin...
Posted in:Social MediaContent MarketingBrandingMobile Marketing   Comments

Blog Assessment Time: Is Yours Keeping Up?

Posted by Magali Rousseau on 13 January 2022
Blog Assessment Time: Is Yours Keeping Up?
A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precio...
Posted in:Content MarketingBloggingWebsite PerformanceWebsite   Comments

Four Easy-To-Spot Signs of Bad Web Design

Posted by Magali Rousseau on 13 December 2021
Four Easy-To-Spot Signs of Bad Web Design
If you’ve designed and built your site yourself (congrats!), it’s been a long process. Chances are your eyes and brain are tired of loo...
Posted in:NewsBusiness DevelopmentBranding   Comments
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