Posted in Email Markerting
Email Marketing Anti-Spam Guide
Posted by Boaz Willinger
24
March 2017
)
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in:NewsEmail MarkertingCustomer Engagement |
Writing Email Titles to Improve Open Rates
Posted by Boaz Willinger
27
February 2017
)
Your e-mail's subject line is more important than its content.
Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...
Posted in:Email MarkertingBusiness DevelopmentBranding |
What Email Marketers Can Learn from Pokemon Go
Posted by Boaz Willinger
26
August 2016
)
By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...
Posted in:Social MediaNewsEmail MarkertingCustomer EngagementMobile Marketing |
What Can You Do to Improve Your Email Unsubscribe Process?
Posted by Boaz Willinger
4
June 2015
)
Despite your best efforts to appeal to all the customers subscribed to your newsletter, there will be times when some of them head for the unsubscribe button. When people decide to unsubscribe, is there anything you can do to minimize the impact on their relationship with your business?
Be...
Posted in:Content MarketingEmail MarkertingCustomer Engagement |