Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect what your business does, who your target audience is, and what emotions you want your customers to feel and associate with your brand. Below we brie...

A while back, I learned about a strategy that's commonly used in sales management. The idea goes: You're better off having no breath, than bad breath, when it comes to representing your company. I've seen the value in this strategy, time and time again. The idea is simple: havi...

If you're an entrepreneur or a small business owner, you thrive by being in control of your business. You call the shots; you decide what to do, when to do it, and how it gets done. After all, you've built the business from the ground up based on your vision; you've put in the hard wo...

Having your own carefully chosen web address is crucial when establishing your business. You choose an office or shop space based on if it looks welcoming and trustworthy, and you should treat your domain name the same way. Below are a few important reasons why you should register your domain ...

The quality and value of your products, and your online marketing strategy will draw people in to browse your website. But what can you do to keep visitors engaged and encourage them to do business with you? The key element that turns readers into customers is the content on your website. ...

Your website is extremely influential. It has your products, your services, locations, business philosophy and your contact information. It's no longer necessary for potential clients to visit your location in order to understand your business. They can test drive your brand and get a feel...