Posted in Website Performance

Understanding BERT - Google's Search Algorithm Update

Posted
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in:Search Engine OptimizationOnline MarketingWebsite Performance   Comments__

Why Your Website Needs a Good CMS (Content Management System)

Posted
26
April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance   Comments__

Is Your Website SSL-Secured?

Posted
27
March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in:Search Engine OptimizationOnline MarketingWebsiteWebsite PerformanceNews   Comments__

Making Connections (and Sales) with Valentine's Day Marketing

Posted
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance   Comments__

Marketing Trends to Watch for in 2019

Posted
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments__

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How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada

Posted by Bloomtools Canada on 6 March 2026
How an All-in-One Website & Marketing Platform Accelerates Business Growth in Canada
Why Canadian Businesses Are Rethinking Their Digital Marketing StackIn today’s digital-first economy, Canadian businesses are under increasing pr...
Posted in:Online MarketingBusiness DevelopmentWeb Development   Comments

Why Social Proof Is One of the Most Powerful Tools in Digital Marketing

Posted by Bloomtools Canada on 25 February 2026
Why Social Proof Is One of the Most Powerful Tools in Digital Marketing
Today’s customers have endless choices, constant online distractions, and more skepticism than ever. People don’t want to be sold to — they w...
Posted in:Lead GenerationCustomer Engagement   Comments

Why Blogging Is Necessary for Every Website

Posted by Bloomtools Canada on 10 February 2026
Why Blogging Is Necessary for Every Website
In the constantly evolving landscape of digital marketing and online branding, one strategy consistently outperforms others in delivering long-term...
Posted in:BloggingCustomer EngagementWebsite Performance   Comments
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