Posted in Website Performance
3 Ways Consumer Psychology Can Drive Conversions
Posted
25
April 2018
)
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour.
That doesn't mean you need a psychology degree or to hop on a therapists'...
| Posted in:Customer EngagementBrandingWeb DevelopmentWebsite Performance |
Alexa, How Does Voice Search Differ from Text Search?
Posted
26
March 2018
)
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop.
If you're a kid, Alexa or Google Home has probably made annoying your...
| Posted in:Search Engine OptimizationContent MarketingWebsite Performance |
How Your Business Will Benefit From Having a Blog
Posted
22
February 2018
)
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust.
It may seem humanly impossible to maintain a blog while running your busin...
| Posted in:BloggingContent MarketingWebsite Performance |
Organic SEO in 2018: 6 Trends to Keep An Eye On
Posted
27
December 2017
)
If one of your New Year's resolutions is getting your SEO in check and really focusing on improving that organic ranking, we've got some trends to keep an eye on if you're going to reach your digital goals like the boss you are.
Organic search results is a topic some fear, othe...
| Posted in:Search Engine OptimizationContent MarketingWebsite Performance |
7 Google Tools that will Grow Your Business
Posted
18
December 2017
)
Save money, increase efficiencies and deliver better overall results for your website with these handy tools and apps from Google.
Google Chrome
For years, there has been an ongoing debate as to which internet browser is 'the best'. For some internet users, the brows...
| Posted in:Search Engine OptimizationBusiness DevelopmentWebsite Performance |
The 3 Cardinal Rules to a Successful Website
Posted
27
November 2017
)
With Canadians visiting an average of 3,238 unique websites a month, having a web presence that supports your business and puts your best foot forward is essential. Your website is your 24 hour-a-day billboard that (unlike your staff) works relentlessly for you.
Some businesses don...
| Posted in:BloggingBusiness DevelopmentBrandingWebsiteWebsite Performance |
9 Tips to Succeed Online This Holiday Season
Posted
30
October 2017
)
As Halloween slowly creeps up, we can't help but start thinking about the holidays. The holiday season seems to start earlier each year, so we think it's wise to plan ahead and get your reindeer in a row.
The season brings promise of warmth and family, while for business it brings ...
| Posted in:Online MarketingCustomer EngagementWebsite Performance |
SSL Certificates : Google's New Mandate
Posted
19
October 2017
)
Google's never-ending push for security and serving relevant content has led them to push harder for website owners to secure their online properties. In September, Google rolled out an alert to site owners that haven't implemented SSL certificates stating that their website...
| Posted in:Behind the ScenesSearch Engine OptimizationWeb DevelopmentWebsite Performance |
 "The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)")
 "Your Website Is Not a Brochure: Building Digital Systems That Sell for You")
 "What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)")
