Posted in Website Performance

Why Your Website Needs a Good CMS (Content Management System)

Posted
26
April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance   Comments__

Is Your Website SSL-Secured?

Posted
27
March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in:NewsSearch Engine OptimizationOnline MarketingWebsiteWebsite Performance   Comments__

Making Connections (and Sales) with Valentine's Day Marketing

Posted
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance   Comments__

Marketing Trends to Watch for in 2019

Posted
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments__

The Top 3 Web Design Trends of 2019

Posted
12
December 2018
The Top 3 Web Design Trends of 2019
New year, new website design trends. Make sure your next website features these in-demand web design trends of 2019, including the best web design software and speed optimization.
Mobile First Web Design In 2018, 52 per cent of global web traffic was mobile. Not only does the averag...
Posted in:WebsiteWeb DevelopmentWebsite Performance   Comments__

How to Rank on Google: Understanding the SERP

Posted
17
October 2018
How to Rank on Google: Understanding the SERP
Congratulations, you've launched your new website! Now what? The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance   Comments__

Marketing Tools 101 : What You Need In Your Marketing Backpack

Posted
20
August 2018
Marketing Tools 101 : What You Need In Your Marketing Backpack
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies. In the spirit of the most wonderful time of the year (for parents), we'...
Posted in:Business DevelopmentWeb DevelopmentWebsite Performance   Comments__

Google Chrome 68 - Putting the S in HTTPS

Posted
28
May 2018
Google Chrome 68 - Putting the S in HTTPS
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.  In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
Posted in:NewsSearch Engine OptimizationWebsite Performance   Comments__

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Building a Website That Scales With Your Business

Posted by Bloomtools Canada on 20 July 2026
Building a Website That Scales With Your Business
How do I build a website that scales with my business? Start with a flexible information structure, reusable content components, an accessible cont...
Posted in:Business DevelopmentWebsiteWeb Development   Comments

How to Know If Your Marketing Partner Is Actually Driving ROI

Posted by Bloomtools Canada on 13 July 2026
How to Know If Your Marketing Partner Is Actually Driving ROI
How do I know if my marketing partner is delivering ROI? Start by determining whether your marketing investment is producing qualified leads, custo...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments

Why Most Rebrands Fail to Improve Sales—and What to Do Instead

Posted by Bloomtools Canada on 6 July 2026
Why Most Rebrands Fail to Improve Sales—and What to Do Instead
Why do most rebrands fail to improve sales? Many rebrands concentrate on changing a company’s logo, colours, website and visual identity without ...
Posted in:Lead GenerationBusiness DevelopmentWeb Development   Comments
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