Posted in Content Marketing
6 SEO Mistakes You Should Avoid at All Costs
Posted
28
September 2016
)
Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...
| Posted in:Online MarketingBloggingContent MarketingCustomer Engagement |
The Hidden Conversions You Should Be Tracking
Posted
16
June 2016
)
More often than not, businesses get stuck on direct conversions from their marketing strategy and lose sight of the big picture. When working with a digital marketing agency, a strategy is created that looks at your business and marketing holistically, not just from a direct conversion point of v...
| Posted in:Online MarketingContent MarketingCustomer EngagementBrandingWebsite PerformanceSocial Media |
The Top 4 Super Powers of Blogging
Posted
21
March 2016
)
Does blog writing seem like a quaint hobby to you? Although it may be a hobby for some, the many super powers of blogging also makes it the leading content marketing strategy to help increase corporate website traffic and sales leads.
In the Content Marketing Institute's 2015 report...
| Posted in:Online MarketingBloggingContent MarketingCustomer EngagementWebsiteWeb Development |
How Your Website Design Turns Visitors Into Leads
Posted
18
February 2016
)
Your website development is done and your new website design is fabulous! You love the clean, fresh look. You have beautiful images and great copy describing your services and products. It's optimized for search as well as for mobile. Your social media sites are directing visitors to it.
...
| Posted in:Content MarketingCustomer EngagementBrandingWebsiteWeb DevelopmentWebsite Performance |
5 design principles for a successful website
Posted
22
January 2016
)
With approximately one billion live websites in the world, it may be a daunting task to build your own. Making a mark and generating customers for your business online may seem impossible in such a saturated market. Fortunately, if you have a winning business concept, there are tried and true web...
| Posted in:Online MarketingBloggingContent MarketingCustomer EngagementWebsiteWeb Development |
What Do Customers Want to See on Your Website?
Posted
14
December 2015
)
As all reporters know, information gathering is the first and most critical step to take when developing a story. They use the 5W formula, standing for Who, What, Where, When and Why. Just like the news, your website must tell a great story with all the details to get and keep the attention of yo...
| Posted in:BloggingContent MarketingCustomer EngagementWebsiteWeb Development |
Simple Website Do's and Don'ts Every Business Should Follow
Posted
30
November 2015
)
The great thing about the Internet is that company websites can be built by anyone. The bad thing is that company websites can be built by anyone. You can hire your friend's nephew, who did a site for his school band, or you can spend millions.
But whatever way you go, you need to ensure ...
| Posted in:BloggingContent MarketingBrandingWebsiteWeb DevelopmentWebsite Performance |
You Won't Believe What Google Analytics Can Teach You About Your Business
Posted
12
November 2015
)
Google Analytics is a free web analytics tool that provides data about your website, and digital marketing efforts. It allows you to track all the traffic on the website, and what sources directed that traffic.
So, how does this help your business?
By utilizing the five Google Analytic...
| Posted in:Online MarketingContent MarketingCustomer EngagementWebsiteWeb DevelopmentWebsite Performance |
 "The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)")
 "Your Website Is Not a Brochure: Building Digital Systems That Sell for You")
 "What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)")
