Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it's all fun and games until SEO enters the stage. Once the topic of SEO reaches the table, some squirm uncomfortably at this intangible concept. ...

If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds credibility for prospective clients by showcasing expertise and personality, it's perfect for SEO, and it provides practical content that keeps y...

Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...

Despite how much we speak, write, and communicate every day, we're all still susceptible to silly English errors. To be fair, the English language is one of the most complex to fully grasp, with more rules and regulations than the Iranian nuclear program. Phrases that sound correct in you...

Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...