Many companies use the basic social media platforms as part of their social media strategy (think Facebook, Twitter, LinkedIn, Google+) but there's an unexpected social media platform companies have begun using to win business: Pinterest. That's right! Pinterest isn't just for ...

Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect what your business does, who your target audience is, and what emotions you want your customers to feel and associate with your brand. Below we brie...

Traditional marketing strategies such as a direct mail campaigns or TV commercials were once the most powerful and influential marketing mediums. In the era of Internet and smartphones, it's easy to automate your marketing from absolutely anywhere. Technological advancements have made it poss...

The quality and value of your products, and your online marketing strategy will draw people in to browse your website. But what can you do to keep visitors engaged and encourage them to do business with you? The key element that turns readers into customers is the content on your website. ...

Despite your best efforts to appeal to all the customers subscribed to your newsletter, there will be times when some of them head for the unsubscribe button. When people decide to unsubscribe, is there anything you can do to minimize the impact on their relationship with your business? Be...