Posted in Content Marketing

Manage Web Content Like A Pro With A Bloomtools Content Management System

Posted
23
March 2022
Manage Web Content Like A Pro With A Bloomtools Content Management System
ROI, CRM, SEO, TOK…acronyms seem to help the world go round, but they don’t always make life simpler. One that definitely does, however, is CMS–content management system. If these three words fill you with questions (or dread), you can stop wondering: today, we’re talking...
Posted in:NewsContent MarketingBusiness DevelopmentWebsiteWebsite Performance   Comments__

Pros and Cons of Using TikTok To Market Your Small Business

Posted by Magali Rousseau
11
February 2022
Pros and Cons of Using TikTok To Market Your Small Business
Everybody’s talking about it, yet to many it remains shrouded in mystery. TikTok took off during the pandemic and hasn’t stopped growing since, and like most social media, it can be a valuable addition to a marketing arsenal: but is it really worth it for a small business? Here are so...
Posted in:Mobile MarketingContent MarketingBrandingSocial Media   Comments__

Blog Assessment Time: Is Yours Keeping Up?

Posted by Magali Rousseau
13
January 2022
Blog Assessment Time: Is Yours Keeping Up?
A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precious real estate on page one of Google are all difficult tasks; but sometimes, they feel like child’s play compared to actually picking a topic an...
Posted in:BloggingContent MarketingWebsiteWebsite Performance   Comments__

3 Evergreen Content Ideas to Increase Traffic

Posted by Bloomtools Canada
11
March 2021
3 Evergreen Content Ideas to Increase Traffic
Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Evergreen content is content that never goes out of date. In the same way evergreen plants never lose their green leaves year-round, evergreen content ne...
Posted in:NewsContent MarketingWebsite Performance   Comments__

How to Start a Blog in 2021

Posted by Bloomtools Canada
10
February 2021
How to Start a Blog in 2021
Starting a blog for your business can have a myriad of benefits. Blogs can attract new leads by helping build relationships with new visitors who may be looking to learn more about your product or service industry before deciding to purchase. They can build trust with your existing customer-bas...
Posted in:NewsSearch Engine OptimizationBloggingContent Marketing   Comments__

Podcasting is on the Rise

Posted by Bloomtools Canada
24
June 2020
Podcasting is on the Rise
For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Thanks to COVID-19, that number has surged again by another 10% in just a few months - Canadians are now ...
Posted in:Content Marketing   Comments__

Why Your Website Needs a Good CMS (Content Management System)

Posted
26
April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance   Comments__

Marketing Trends to Watch for in 2019

Posted
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments__

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Is Your Website AI-Ready? A Five-Step Audit for AI Search Visibility

Posted by Bloomtools Canada on 12 August 2026
Is Your Website AI-Ready? A Five-Step Audit for AI Search Visibility
How can I audit my website to see if AI engines can read my business? Start by checking whether search crawlers can access your important pages, th...
Posted in:Generative Engine OptimizationTechnical SEOWebsite Audits   Comments

The SMB Guide to GEO: Why Your Website Isn’t Showing Up in ChatGPT Answers

Posted by Bloomtools Canada on 5 August 2026
The SMB Guide to GEO: Why Your Website Isn’t Showing Up in ChatGPT Answers
What is Generative Engine Optimization? Generative Engine Optimization, or GEO, is the process of improving your website and broader online presenc...
Posted in:Search Engine OptimizationGenerative Engine OptimizationAI Search Optimization   Comments

Custom Website vs. Template Platform: Which Is Right for Your Business?

Posted by Bloomtools Canada on 27 July 2026
Custom Website vs. Template Platform: Which Is Right for Your Business?
Should my business choose a custom website or a template? A template may be suitable when speed, simplicity and a limited budget are the main prior...
Posted in:Business DevelopmentWebsiteWeb Development   Comments
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