Posted in Content Marketing

How to Rank on Google: Understanding the SERP

Posted
17
October 2018
How to Rank on Google: Understanding the SERP
Congratulations, you've launched your new website! Now what? The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance   Comments__

Alexa, How Does Voice Search Differ from Text Search?

Posted
26
March 2018
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop. If you're a kid, Alexa or Google Home has probably made annoying your...
Posted in:Search Engine OptimizationContent MarketingWebsite Performance   Comments__

How Your Business Will Benefit From Having a Blog

Posted
22
February 2018
How Your Business Will Benefit From Having a Blog
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust.  It may seem humanly impossible to maintain a blog while running your busin...
Posted in:BloggingContent MarketingWebsite Performance   Comments__

Organic SEO in 2018: 6 Trends to Keep An Eye On

Posted
27
December 2017
Organic SEO in 2018: 6 Trends to Keep An Eye On
If one of your New Year's resolutions is getting your SEO in check and really focusing on improving that organic ranking, we've got some trends to keep an eye on if you're going to reach your digital goals like the boss you are. Organic search results is a topic some fear, othe...
Posted in:Search Engine OptimizationContent MarketingWebsite Performance   Comments__

12 Easy SEO Tips to Boost your Website's Ranking

Posted
30
August 2017
12 Easy SEO Tips to Boost your Website's Ranking
Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it's all fun and games until SEO enters the stage. Once the topic of SEO reaches the table, some squirm uncomfortably at this intangible concept. ...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments__

All You Need to Write a Blog

Posted
27
July 2017
All You Need to Write a Blog
If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds credibility for prospective clients by showcasing expertise and personality, it's perfect for SEO, and it provides practical content that keeps y...
Posted in:BloggingContent Marketing   Comments__

6 Spring Cleaning Tips for your Website

Posted
24
April 2017
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in:Online MarketingContent MarketingBrandingWebsiteSocial Media   Comments__

Grammar Guru: 11 Grammar Mistakes Prevalent in Web Copy

Posted
22
November 2016
Grammar Guru: 11 Grammar Mistakes Prevalent in Web Copy
Despite how much we speak, write, and communicate every day, we're all still susceptible to silly English errors. To be fair, the English language is one of the most complex to fully grasp, with more rules and regulations than the Iranian nuclear program. Phrases that sound correct in you...
Posted in:BloggingContent MarketingWebsite   Comments__

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Building a Website That Scales With Your Business

Posted by Bloomtools Canada on 20 July 2026
Building a Website That Scales With Your Business
How do I build a website that scales with my business? Start with a flexible information structure, reusable content components, an accessible cont...
Posted in:Business DevelopmentWebsiteWeb Development   Comments

How to Know If Your Marketing Partner Is Actually Driving ROI

Posted by Bloomtools Canada on 13 July 2026
How to Know If Your Marketing Partner Is Actually Driving ROI
How do I know if my marketing partner is delivering ROI? Start by determining whether your marketing investment is producing qualified leads, custo...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments

Why Most Rebrands Fail to Improve Sales—and What to Do Instead

Posted by Bloomtools Canada on 6 July 2026
Why Most Rebrands Fail to Improve Sales—and What to Do Instead
Why do most rebrands fail to improve sales? Many rebrands concentrate on changing a company’s logo, colours, website and visual identity without ...
Posted in:Lead GenerationBusiness DevelopmentWeb Development   Comments
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