Posted in Search Engine Optimization

In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers experience online. As a result, content writing has evolved. Content writing is defined as any marketing strategy used to attract and retain your tar...

Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this post, the Bloomtools team breaks down the allusive term so you can not only understand but also invest and benefit from its value.  Search engine o...

You hear a new acronym, quickly Google to find out what it means, only to be left without a full understanding. Luckily, the next time you hear the acronym, “SEO” or Search Engine Marketing, you can turn to this Bloomtools article. SERPS This word has been used within email pitches ...

The terms “white hat” and “black hat” conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight for the soul of the Internet. Keywords fly back and forth in dazzling displays of lexical prowess, webpages are spawned like portals to other worlds ...

As a new or small business, it can often be difficult to determine which actions are most important to take on a weekly or even daily basis. We’ve all felt the pressure of there just not being enough hours in the day to get everything done. If you’ve recently created a website for you...