Posted in Search Engine Optimization
29
July 2020
7 Reasons Your Business Should be Investing in Google Ads
Posted by Bloomtools Canada
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Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
| Posted in:Search Engine MarketingSearch Engine Optimization |
29
April 2020
SEO Health Check
Posted by Bloomtools Canada
)
What is an SEO Health Check?
A healthy website is vital to the online presence of your business. There's no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Technology is constantly changing, and a regular SEO health check (whether ...
| Posted in:Search Engine OptimizationWebsite Performance |
14
April 2020
Free Online Business Courses for Entrepreneurs | Bloomtools
Posted by Bloomtools Canada
)
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before.
Luckily, many busi...
| Posted in:Lead GenerationSearch Engine OptimizationPay Per ClickOnline MarketingBusiness Development |
9
March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Posted
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Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result.
According to a study from Ignite Visibility, ...
| Posted in:Search Engine OptimizationBlogging |
19
December 2019
Understanding BERT - Google's Search Algorithm Update
Posted
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In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of.
So, what is BERT? Where did the BERT framework come ...
| Posted in:Search Engine OptimizationOnline MarketingWebsite Performance |
2
October 2019
6 Free SEO Tools Every Small Business Should Be Using
Posted
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You've read all about SEO, and you know that you need to be monitoring and tweaking your company's SEO strategy constantly, but as a small business owner or marketing manager, you simply don't have the time to babysit your online presence.
The good news is, there are plenty of hel...
| Posted in:Search Engine Optimization |
10
September 2019
These 3 Trends Will Impact SEO the Most in the Next 3 Years
Posted
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As the old saying goes, good things come in threes. Harry, Ron, and Hermione. The Three Stooges. A package of Reese Peanut Butter Cups.
According to a SparkToro survey polling over 1,500 SEOs, there's another fine trio to add to that list, at least if you're an SEO or in the digital m...
| Posted in:Search Engine Optimization |
16
August 2019
Understanding Search Intent and SEO
Posted
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Are you familiar with the Zero Moment of Truth?
Google coined the term in 2011, referencing the change in consumer behaviour online. It's that elusive moment in the buyer's journey between the stimulus that made you aware of a product and the First Moment of Truth. It's when a ...
| Posted in:Search Engine Optimization |
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 "Your Website Is Not a Brochure: Building Digital Systems That Sell for You")
 "What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)")
