Posted in Search Engine Optimization

29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing  Comments__
29
April 2020

SEO Health Check

Posted by Bloomtools Canada
SEO Health Check
What is an SEO Health Check? A healthy website is vital to the online presence of your business. There's no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Technology is constantly changing, and a regular SEO health check (whether ...
Posted in:Website PerformanceSearch Engine Optimization  Comments__
14
April 2020

Free Online Business Courses for Entrepreneurs | Bloomtools

Posted by Bloomtools Canada
Free Online Business Courses for Entrepreneurs | Bloomtools
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before. Luckily, many busi...
Posted in:Pay Per ClickSearch Engine OptimizationLead GenerationBusiness DevelopmentOnline Marketing  Comments__
9
March 2020

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted by Boaz Willinger
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result. According to a study from Ignite Visibility, ...
Posted in:BloggingSearch Engine Optimization  Comments__
19
December 2019

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in:Website PerformanceSearch Engine OptimizationOnline Marketing  Comments__

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What is SEO?

Posted by Bloomtools Canada on 23 August 2022
What is SEO?
Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this pos...
Posted in:NewsWebsite PerformanceSearch Engine MarketingSearch Engine OptimizationWeb Development   Comments

The Importance of SEO for being found on Google

Posted by Bloomtools Canada on 21 July 2022
The Importance of SEO for being found on Google
You hear a new acronym, quickly Google to find out what it means, only to be left without a full understanding. Luckily, the next time you hear the...
Posted in:NewsWebsite PerformanceSearch Engine MarketingSearch Engine Optimization   Comments

What do broken website links mean?

Posted by Bloomtools Canada on 17 June 2022
What do broken website links mean?
Imagine performing a search on a website only to be led to an error 404 page. Broken website links can lower your website rankings, harm your websi...
Posted in:Behind the ScenesNewsWebsite Performance   Comments
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