Posted in Search Engine Optimization
29
July 2020
7 Reasons Your Business Should be Investing in Google Ads
Posted by Bloomtools Canada
)
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
| Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing |
29
April 2020
SEO Health Check
Posted by Bloomtools Canada
)
What is an SEO Health Check?
A healthy website is vital to the online presence of your business. There's no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Technology is constantly changing, and a regular SEO health check (whether ...
| Posted in:Website PerformanceSearch Engine Optimization |
14
April 2020
Free Online Business Courses for Entrepreneurs | Bloomtools
Posted by Bloomtools Canada
)
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before.
Luckily, many busi...
| Posted in:Pay Per ClickSearch Engine OptimizationLead GenerationBusiness DevelopmentOnline Marketing |
9
March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Posted by Boaz Willinger
)
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result.
According to a study from Ignite Visibility, ...
| Posted in:BloggingSearch Engine Optimization |
19
December 2019
Understanding BERT - Google's Search Algorithm Update
Posted by Boaz Willinger
)
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of.
So, what is BERT? Where did the BERT framework come ...
| Posted in:Website PerformanceSearch Engine OptimizationOnline Marketing |
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