Posted in Search Engine Optimization
19
December 2019
Understanding BERT - Google's Search Algorithm Update
Posted by Boaz Willinger
)
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of.
So, what is BERT? Where did the BERT framework come ...
| Posted in:Website PerformanceSearch Engine OptimizationOnline Marketing |
2
October 2019
6 Free SEO Tools Every Small Business Should Be Using
Posted by Boaz Willinger
)
You've read all about SEO, and you know that you need to be monitoring and tweaking your company's SEO strategy constantly, but as a small business owner or marketing manager, you simply don't have the time to babysit your online presence.
The good news is, there are plenty of hel...
| Posted in:Search Engine Optimization |
10
September 2019
These 3 Trends Will Impact SEO the Most in the Next 3 Years
Posted by Boaz Willinger
)
As the old saying goes, good things come in threes. Harry, Ron, and Hermione. The Three Stooges. A package of Reese Peanut Butter Cups.
According to a SparkToro survey polling over 1,500 SEOs, there's another fine trio to add to that list, at least if you're an SEO or in the digital m...
| Posted in:Search Engine Optimization |
16
August 2019
Understanding Search Intent and SEO
Posted by Boaz Willinger
)
Are you familiar with the Zero Moment of Truth?
Google coined the term in 2011, referencing the change in consumer behaviour online. It's that elusive moment in the buyer's journey between the stimulus that made you aware of a product and the First Moment of Truth. It's when a ...
| Posted in:Search Engine Optimization |
27
March 2019
Is Your Website SSL-Secured?
Posted by Boaz Willinger
)
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished?
The answer is: It depends. Is your site SSL-Secured?
If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
| Posted in:NewsWebsite PerformanceSearch Engine OptimizationWebsiteOnline Marketing |
 "How PPC helps you reach your target audience")
 "What is SEO?")
 "The Importance of SEO for being found on Google")
