Posted in Search Engine Optimization
16
August 2019
Understanding Search Intent and SEO
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Are you familiar with the Zero Moment of Truth?
Google coined the term in 2011, referencing the change in consumer behaviour online. It's that elusive moment in the buyer's journey between the stimulus that made you aware of a product and the First Moment of Truth. It's when a ...
| Posted in:Search Engine Optimization |
27
March 2019
Is Your Website SSL-Secured?
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Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished?
The answer is: It depends. Is your site SSL-Secured?
If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
| Posted in:Search Engine OptimizationOnline MarketingWebsiteWebsite PerformanceNews |
17
October 2018
How to Rank on Google: Understanding the SERP
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Congratulations, you've launched your new website! Now what?
The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
| Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance |
19
July 2018
Why Google My Business is Essential to Small Business
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While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
| Posted in:Search Engine OptimizationMobile MarketingBusiness DevelopmentBranding |
28
May 2018
Google Chrome 68 - Putting the S in HTTPS
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In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.
In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
| Posted in:Search Engine OptimizationWebsite PerformanceNews |
 "Understanding Secondary CTAs: Everything You Need to Know")
 "How Captivating Pictures Can Keep People on Your Website")
 "Content Inspiration To Drive Customer Engagement")
