Posted in Search Engine Optimization

24
June 2021

Why a Detailed SEO Performance Review Is Important For Your Business

Posted by Bloomtools Canada
Why a Detailed SEO Performance Review Is Important For Your Business
Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just one of many ways you generate revenue, chances are you've likely invested a good deal of resources on the site. To that end, it can obviously be f...
Posted in:NewsSearch Engine MarketingSearch Engine OptimizationWebsite Performance  Comments__
18
May 2021

How Long Does SEO Take to Work?

Posted by Bloomtools Canada
How Long Does SEO Take to Work?
As a first time client or first time launching a new website you may ask yourself "how long does SEO take?". There is never a simple answer to give to a question like this. Search engine optimization has drastically changed over time and often people have an understanding of SEO that ...
Posted in:Search Engine Optimization  Comments__
13
April 2021

Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you know who already have a Google Home or an Alexa right now. As these devices become more popular, so does the regularity of voice searches. But what i...
Posted in:NewsSearch Engine OptimizationMobile MarketingWebsite  Comments__
10
February 2021

How to Start a Blog in 2021

Posted by Bloomtools Canada
How to Start a Blog in 2021
Starting a blog for your business can have a myriad of benefits. Blogs can attract new leads by helping build relationships with new visitors who may be looking to learn more about your product or service industry before deciding to purchase. They can build trust with your existing customer-bas...
Posted in:NewsSearch Engine OptimizationBloggingContent Marketing  Comments__
26
January 2021

SEO Practices Do's & Don'ts

Posted by Bloomtools Canada
SEO Practices Do's & Don'ts
Search engine optimization (SEO) is a complex world which is constantly evolving, with changes that have made some techniques outdated and obsolete. Knowledge of the current techniques are key to a successful SEO plan. With that being said, we've compiled a list of the top do's and do...
Posted in:Search Engine Optimization  Comments__
17
December 2020

How to find keywords and add them to your website

Posted by Bloomtools Canada
How to find keywords and add them to your website
As a business owner you are told that you need to use keywords on your website to improve the organic search engine ranking. Unfortunately, some business owners either don't know why this is important or don't know how to do it to get the rankings that will bring in customers natur...
Posted in:Search Engine OptimizationBusiness Development  Comments__
23
September 2020

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19. Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development  Comments__
28
August 2020

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationBusiness Development  Comments__

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Building a Website That Scales With Your Business

Posted by Bloomtools Canada on 20 July 2026
Building a Website That Scales With Your Business
How do I build a website that scales with my business? Start with a flexible information structure, reusable content components, an accessible cont...
Posted in:Business DevelopmentWebsiteWeb Development   Comments

How to Know If Your Marketing Partner Is Actually Driving ROI

Posted by Bloomtools Canada on 13 July 2026
How to Know If Your Marketing Partner Is Actually Driving ROI
How do I know if my marketing partner is delivering ROI? Start by determining whether your marketing investment is producing qualified leads, custo...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments

Why Most Rebrands Fail to Improve Sales—and What to Do Instead

Posted by Bloomtools Canada on 6 July 2026
Why Most Rebrands Fail to Improve Sales—and What to Do Instead
Why do most rebrands fail to improve sales? Many rebrands concentrate on changing a company’s logo, colours, website and visual identity without ...
Posted in:Lead GenerationBusiness DevelopmentWeb Development   Comments
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