Bloomtools Blog
20
October 2020
How to Deal with Negative Reviews Positively
Posted by Bloomtools Canada
)
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul into your business on a daily basis. But negative reviews are part of being in business, and are certainly part of the online world in general, where...
| Posted in:Internet MarketingCustomer EngagementBusiness DevelopmentSocial MediaNews |
7
October 2020
Are You Keeping in Touch With Your Clients? This is How to.
Posted by Bloomtools Canada
)
68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients?
The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to buy.
...
| Posted in:Lead GenerationInternet Marketing |
23
September 2020
18 website updates to consider before reopening after COVID-19
Posted by Bloomtools Canada
)
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19.
Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
| Posted in:Search Engine OptimizationCustomer EngagementBusiness Development |
11
September 2020
What is Retargeting and Should You Be Leveraging It?
Posted by Bloomtools Canada
)
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
| Posted in:Search Engine MarketingOnline Marketing |
28
August 2020
What is E-A-T? (and Why it's important for SEO)
Posted by Bloomtools Canada
)
What Does the E-A-T Acronym Stand For?
The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google.
Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
| Posted in:Search Engine MarketingInternet MarketingSearch Engine OptimizationBusiness Development |
 "What is the Bloomtools Toolbox and How Does It Work?")
 "Over 100 Canadian Directories to Help With Your SEO")
 "Google Introduces \"Search Console Insights\"")
