Bloomtools Blog
24
February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Posted by Boaz Willinger
)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious.
For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI.
At Blo...
| Posted in:Pay Per ClickOnline Marketing |
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Posted by Boaz Willinger
)
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written.
Story telling has been a means of entertainment, so it's no wonder that ...
| Posted in:Video AdvertisingBranding |
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Posted
)
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019.
However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
| Posted in:Pay Per ClickOnline Marketing |
19
December 2019
Understanding BERT - Google's Search Algorithm Update
Posted by Boaz Willinger
)
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of.
So, what is BERT? Where did the BERT framework come ...
| Posted in:Website PerformanceSearch Engine OptimizationOnline Marketing |
9
December 2019
6 of our Favourite Viral Trends of 2019
Posted by Boaz Willinger
)
Nothing brings people together like a good internet viral trend or video.
Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation.
With...
| Posted in:Social MediaOnline Marketing |
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