Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...

Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...

In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...

Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation. With...

Even ecommerce businesses aren't safe from the onslaught Black Friday brings every November. During your Black Friday online sale (you're having a sale, aren't you?), you can expect a wave of shoppers clambering through your digital shelves for deals they've waited all year for....