A while back, I learned about a strategy that's commonly used in sales management. The idea goes: You're better off having no breath, than bad breath, when it comes to representing your company. I've seen the value in this strategy, time and time again. The idea is simple: havi...

Existing customers want to share their experience with businesses (both good or bad!), and potential customers want to see what others have to say before trusting businesses with their money. In today's technology driven world, online reviews influence consumers more than ever and have bec...

If you're an entrepreneur or a small business owner, you thrive by being in control of your business. You call the shots; you decide what to do, when to do it, and how it gets done. After all, you've built the business from the ground up based on your vision; you've put in the hard wo...

Having your own carefully chosen web address is crucial when establishing your business. You choose an office or shop space based on if it looks welcoming and trustworthy, and you should treat your domain name the same way. Below are a few important reasons why you should register your domain ...

Traditional marketing strategies such as a direct mail campaigns or TV commercials were once the most powerful and influential marketing mediums. In the era of Internet and smartphones, it's easy to automate your marketing from absolutely anywhere. Technological advancements have made it poss...

The quality and value of your products, and your online marketing strategy will draw people in to browse your website. But what can you do to keep visitors engaged and encourage them to do business with you? The key element that turns readers into customers is the content on your website. ...

The headline is the most important part of your page. Without a creative, informative, and attractive headline that grabs and holds your reader, they'll exit the page faster than you can say headline! Here are some quick tips on writing headlines that are alluring, and guaranteed to pull ...

There are dozens of sites out there that offer cheap and sometimes free website themes for small businesses that want to put up a website at minimal cost. With so many inexpensive options, you may wonder, "Why should I pay for a custom website if I can get one cheap?" It may surprise...