Google Analytics is a free web analytics tool that provides data about your website, and digital marketing efforts. It allows you to track all the traffic on the website, and what sources directed that traffic. So, how does this help your business? By utilizing the five Google Analytic...

Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect what your business does, who your target audience is, and what emotions you want your customers to feel and associate with your brand. Below we brie...

A while back, I learned about a strategy that's commonly used in sales management. The idea goes: You're better off having no breath, than bad breath, when it comes to representing your company. I've seen the value in this strategy, time and time again. The idea is simple: havi...

Existing customers want to share their experience with businesses (both good or bad!), and potential customers want to see what others have to say before trusting businesses with their money. In today's technology driven world, online reviews influence consumers more than ever and have bec...

If you're an entrepreneur or a small business owner, you thrive by being in control of your business. You call the shots; you decide what to do, when to do it, and how it gets done. After all, you've built the business from the ground up based on your vision; you've put in the hard wo...