Posted in Website

The Top 4 Super Powers of Blogging

Posted
21
March 2016
The Top 4 Super Powers of Blogging
Does blog writing seem like a quaint hobby to you? Although it may be a hobby for some, the many super powers of blogging also makes it the leading content marketing strategy to help increase corporate website traffic and sales leads.  In the Content Marketing Institute's 2015 report...
Posted in:Online MarketingBloggingContent MarketingCustomer EngagementWebsiteWeb Development   Comments__

How Your Website Design Turns Visitors Into Leads

Posted
18
February 2016
How Your Website Design Turns Visitors Into Leads
Your website development is done and your new website design is fabulous! You love the clean, fresh look. You have beautiful images and great copy describing your services and products. It's optimized for search as well as for mobile. Your social media sites are directing visitors to it. ...
Posted in:Content MarketingCustomer EngagementBrandingWebsiteWeb DevelopmentWebsite Performance   Comments__

5 design principles for a successful website

Posted
22
January 2016
5 design principles for a successful website
With approximately one billion live websites in the world, it may be a daunting task to build your own. Making a mark and generating customers for your business online may seem impossible in such a saturated market. Fortunately, if you have a winning business concept, there are tried and true web...
Posted in:Online MarketingBloggingContent MarketingCustomer EngagementWebsiteWeb Development   Comments__

10 Signs Your Company Website Needs a Redesign

Posted
6
January 2016
10 Signs Your Company Website Needs a Redesign
A new website is like a new car. When it's new and shiny and everything works, the experience is exhilarating. But like a car that ages, a website can be in constant need of repair, look dated and may even simply stop working. Here are clear signs it's time to trade in your old website fo...
Posted in:WebsiteWeb DevelopmentWebsite Performance   Comments__

What Do Customers Want to See on Your Website?

Posted
14
December 2015
What Do Customers Want to See on Your Website?
As all reporters know, information gathering is the first and most critical step to take when developing a story. They use the 5W formula, standing for Who, What, Where, When and Why. Just like the news, your website must tell a great story with all the details to get and keep the attention of yo...
Posted in:BloggingContent MarketingCustomer EngagementWebsiteWeb Development   Comments__

Simple Website Do's and Don'ts Every Business Should Follow

Posted
30
November 2015
Simple Website Do's and Don'ts Every Business Should Follow
The great thing about the Internet is that company websites can be built by anyone. The bad thing is that company websites can be built by anyone. You can hire your friend's nephew, who did a site for his school band, or you can spend millions. But whatever way you go, you need to ensure ...
Posted in:BloggingContent MarketingBrandingWebsiteWeb DevelopmentWebsite Performance   Comments__

You Won't Believe What Google Analytics Can Teach You About Your Business

Posted
12
November 2015
You Won't Believe What Google Analytics Can Teach You About Your Business
Google Analytics is a free web analytics tool that provides data about your website, and digital marketing efforts. It allows you to track all the traffic on the website, and what sources directed that traffic. So, how does this help your business? By utilizing the five Google Analytic...
Posted in:Online MarketingContent MarketingCustomer EngagementWebsiteWeb DevelopmentWebsite Performance   Comments__

The Importance Of Colours On Your Website

Posted
9
October 2015
The Importance Of Colours On Your Website
Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect what your business does, who your target audience is, and what emotions you want your customers to feel and associate with your brand. Below we brie...
Posted in:Content MarketingBrandingWebsiteWeb DevelopmentWebsite Performance   Comments__

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The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spr...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments

Your Website Is Not a Brochure: Building Digital Systems That Sell for You

Posted by Bloomtools Canada on 10 June 2026
Your Website Is Not a Brochure: Building Digital Systems That Sell for You
One of the most expensive misunderstandings in small and mid-sized business marketing is this idea that a website is something you “have,” not ...
Posted in:Lead GenerationBusiness Development   Comments

What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)

Posted by Bloomtools Canada on 3 June 2026
What a “Medium-Sized Agency Advantage” Actually Means (And Why It Matters)
In marketing, there’s a strange assumption that bigger automatically means better.Bigger agencies mean more resources. More staff. More process. ...
Posted in:Behind the ScenesCustomer EngagementBusiness Development   Comments
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