Why Your Website Needs a Good CMS (Content Management System)

Posted on 26 April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance   Comments

Is Your Website SSL-Secured?

Posted on 27 March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
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Email Marketing for Alexa: A Guide to Adaptation

Posted on 26 February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in:NewsEmail MarkertingCustomer Engagement   Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted on 13 February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance   Comments

Marketing Trends to Watch for in 2019

Posted on 29 January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments

The Top 3 Web Design Trends of 2019

Posted on 12 December 2018
The Top 3 Web Design Trends of 2019
New year, new website design trends. Make sure your next website features these in-demand web design trends of 2019, including the best web design software and speed optimization.
Mobile First Web Design In 2018, 52 per cent of global web traffic was mobile. Not only does the averag...
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6 Reasons Why Bloomtools is Your Perfect Web Partner

Posted on 14 November 2018
6 Reasons Why Bloomtools is Your Perfect Web Partner
We know the web world can be confusing with all kinds of buzz words being thrown around. During the discovery stage, lots of different companies may try to sway your decisions in one direction or another - probably one that fits their particular offering, and bank on the fact that you may be o...
Posted in:Behind the ScenesWeb Development   Comments

How to Rank on Google: Understanding the SERP

Posted on 17 October 2018
How to Rank on Google: Understanding the SERP
Congratulations, you've launched your new website! Now what? The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance   Comments

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Traditional SEO vs. GEO: How to Get Your Business Recommended by ChatGPT and Gemini

Posted by Bloomtools Canada on 31 August 2026
Traditional SEO vs. GEO: How to Get Your Business Recommended by ChatGPT and Gemini
How do I get my business recommended by ChatGPT and Gemini? The short answer is to make your business easy for search engines and AI platforms to f...
Posted in:Search Engine OptimizationGenerative Engine OptimizationAI Search Optimization   Comments

The Business Owner’s Guide to AI Search Optimization Costs and GEO ROI

Posted by Bloomtools Canada on 26 August 2026
The Business Owner’s Guide to AI Search Optimization Costs and GEO ROI
How much does AI Search Optimization cost, and what ROI can an SMB expect? Published pricing for professional agency services varies widely, but sm...
Posted in:Lead GenerationGenerative Engine OptimizationAI Search Optimization   Comments

How to Choose an Agency for AI Search Optimization in Canada

Posted by Bloomtools Canada on 19 August 2026
How to Choose an Agency for AI Search Optimization in Canada
What should I look for in a Canadian digital agency that specializes in AI search? Look for an agency that combines proven SEO knowledge with techn...
Posted in:Business DevelopmentGenerative Engine OptimizationAI Search Optimization   Comments
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