18 website updates to consider before reopening after COVID-19
Posted by Bloomtools Canada
on 23 September 2020
![18 website updates to consider before reopening after COVID-19 18 website updates to consider before reopening after COVID-19](https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f513951615e4.jpg?v=2&geometry(550>))
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19.
Your customers and clients will be looking to you to guide them, we want to make sure that you have ...
Posted in:Search Engine OptimizationBusiness DevelopmentCustomer Engagement |
What is Retargeting and Should You Be Leveraging It?
Posted by Bloomtools Canada
on 11 September 2020
![What is Retargeting and Should You Be Leveraging It? What is Retargeting and Should You Be Leveraging It?](https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f5f06cc2a2ae.jpg?v=2&geometry(550>))
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your product or service, but have not yet turned browsing into buying. It is meant to reach leads who are already warm, since these are people who have visited y...
Posted in:Search Engine MarketingOnline Marketing |
What is E-A-T? (and Why it's important for SEO)
Posted by Bloomtools Canada
on 28 August 2020
![What is E-A-T? (and Why it's important for SEO) What is E-A-T? (and Why it's important for SEO)](https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f49084e78978.jpg?v=2&geometry(550>))
What Does the E-A-T Acronym Stand For?
The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google.
Your website's E-A-T involves some of the key factors that Google uses to measure how trustworthy your website or brand is in relation to how they answer to sea...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet MarketingBusiness Development |
A Brief Guide to Online Customer Service Tools
Posted by Bloomtools Canada
on 17 August 2020
![A Brief Guide to Online Customer Service Tools A Brief Guide to Online Customer Service Tools](https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f3fe1ce17963.jpg?v=2&geometry(550>))
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences (good and bad) with their friends and family. Your clients have influence over the people they share their experiences with and could persuade or diss...
Posted in:Business DevelopmentCustomer Engagement |
7 Reasons Your Business Should be Investing in Google Ads
Posted by Bloomtools Canada
on 29 July 2020
![7 Reasons Your Business Should be Investing in Google Ads 7 Reasons Your Business Should be Investing in Google Ads](https://assets.cdn.thewebconsole.com/S3WEB4682/blogImages/5f22fcafd8df8.jpg?v=2&geometry(550>))
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in:Search Engine MarketingSearch Engine OptimizationInternet Marketing |