Podcasting is on the Rise

Posted by Bloomtools Canada on 24 June 2020
Podcasting is on the Rise
For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Thanks to COVID-19, that number has surged again by another 10% in just a few months - Canadians are now ...
Posted in:Content Marketing   Comments

Google Currents is Set to Replace Google+ on July 6th

Posted by Bloomtools Canada on 8 June 2020
Google Currents is Set to Replace Google+ on July 6th
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level customers are still taking advantage of G Suite features to this day. On July 6th, however, a new product called "Google Currents," will be taki...
Posted in:Business DevelopmentSocial Media   Comments

How to Get Your Website Traffic to Convert to a Paying Customer

Posted by Bloomtools Canada on 28 May 2020
How to Get Your Website Traffic to Convert to a Paying Customer
Are you getting traffic to your website but have no conversions or your conversions you are getting aren't improving? Have you re-designed your website, put up more content, and still not seeing enough improvement in conversions? It's great to see lots of traffic coming into your websit...
Posted in:Lead Generation   Comments

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada on 13 May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with these days (TikTok). What local businesses often overlook, however, is the beast that's sitting right in front of them. And while the corporation...
Posted in:Online MarketingCustomer EngagementBusiness DevelopmentBranding   Comments

SEO Health Check

Posted by Bloomtools Canada on 29 April 2020
SEO Health Check
What is an SEO Health Check? A healthy website is vital to the online presence of your business. There's no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Technology is constantly changing, and a regular SEO health check (whether ...
Posted in:Search Engine OptimizationWebsite Performance   Comments

6 Tips for Creating Video Content at Home

Posted by Bloomtools Canada on 22 April 2020
6 Tips for Creating Video Content at Home
While some of us are now working from home for the time being, that doesn't mean working on your business has to stop. In fact, this provides ample opportunity to try something new, such as giving the extremely effective video content a go. Videos are becoming essential for websites - &qu...
Posted in:Customer Engagement   Comments

Free Online Business Courses for Entrepreneurs | Bloomtools

Posted by Bloomtools Canada on 14 April 2020
Free Online Business Courses for Entrepreneurs | Bloomtools
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity for entrepreneurs to get familiar with small business best practices and techniques that are more relevant now than ever before. Luckily, many busi...
Posted in:Lead GenerationSearch Engine OptimizationPay Per ClickOnline MarketingBusiness Development   Comments

How to pivot your business to create more cash flow

Posted by Bloomtools Canada on 10 April 2020
How to pivot your business to create more cash flow
11+ thought provoking strategies to make money right now The market is different and will be for a while, and if your revenue is dropping you need to take a look right now at what you can pivot or change in your business to make more money. As to continue only with what you did in the past......
Posted in:NewsBusiness Development   Comments

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Traditional SEO vs. GEO: How to Get Your Business Recommended by ChatGPT and Gemini

Posted by Bloomtools Canada on 31 August 2026
Traditional SEO vs. GEO: How to Get Your Business Recommended by ChatGPT and Gemini
How do I get my business recommended by ChatGPT and Gemini? The short answer is to make your business easy for search engines and AI platforms to f...
Posted in:Search Engine OptimizationGenerative Engine OptimizationAI Search Optimization   Comments

The Business Owner’s Guide to AI Search Optimization Costs and GEO ROI

Posted by Bloomtools Canada on 26 August 2026
The Business Owner’s Guide to AI Search Optimization Costs and GEO ROI
How much does AI Search Optimization cost, and what ROI can an SMB expect? Published pricing for professional agency services varies widely, but sm...
Posted in:Lead GenerationGenerative Engine OptimizationAI Search Optimization   Comments

How to Choose an Agency for AI Search Optimization in Canada

Posted by Bloomtools Canada on 19 August 2026
How to Choose an Agency for AI Search Optimization in Canada
What should I look for in a Canadian digital agency that specializes in AI search? Look for an agency that combines proven SEO knowledge with techn...
Posted in:Business DevelopmentGenerative Engine OptimizationAI Search Optimization   Comments
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