How to put a COVID-19 notification on your website

Posted by Bloomtools Canada on 2 April 2020
How to put a COVID-19 notification on your website
Whether your team is working remotely, you have a physical location still open for business, you're currently meeting or visiting clients, or if you've sadly had to close for a while, it's important to let people know how, if and when you are operating during this uncertain time. ...
Posted in:WebsiteNews   Comments

Coronavirus: How to prepare your business and staff to work from home

Posted by Bloomtools Canada on 1 April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific measures to combat the spread of the virus have had an impact on all of us and our work. Over the weeks and months to come there is no doubt Corona...
Posted in:News   Comments

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted on 9 March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result. According to a study from Ignite Visibility, ...
Posted in:BloggingSearch Engine Optimization   Comments

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted on 24 February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in:Pay Per ClickOnline Marketing   Comments

Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted on 10 February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in:Video AdvertisingBranding   Comments

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Why Social Proof Is One of the Most Powerful Tools in Digital Marketing

Posted by Bloomtools Canada on 25 February 2026
Why Social Proof Is One of the Most Powerful Tools in Digital Marketing
Today’s customers have endless choices, constant online distractions, and more skepticism than ever. People don’t want to be sold to — they w...
Posted in:Lead GenerationCustomer Engagement   Comments

Why Blogging Is Necessary for Every Website

Posted by Bloomtools Canada on 10 February 2026
Why Blogging Is Necessary for Every Website
In the constantly evolving landscape of digital marketing and online branding, one strategy consistently outperforms others in delivering long-term...
Posted in:BloggingCustomer EngagementWebsite Performance   Comments

Digital Marketing for Small Businesses in Canada: Where to Start

Posted by Bloomtools Canada on 27 January 2026
Digital Marketing for Small Businesses in Canada: Where to Start
In today’s competitive marketplace, small businesses in Canada face unique challenges when it comes to getting noticed online. With so many optio...
Posted in:Search Engine MarketingOnline MarketingBusiness Development   Comments
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