An ecommerce website lives or dies by its traffic and conversions. While strong SEO and PPC campaigns can garner strong impressions, if your visitors aren't converting, then you need to re-evaluate your ecommerce sales funnel. By optimizing each of the sales funnel stages, you will gai...

When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies. In the spirit of the most wonderful time of the year (for parents), we'...

While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...

Law firms and lawyers can't depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the office. Many industries acquire the majority of their clients online these days, and that includes he legal field. But the world of law firm marketing ...

In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.  In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...

(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during a Gala Awards Presentation at the 27th annual Canadian Franchise Association (CFA) National Convention in Ottawa, Ontario. The Franchisees' C...

Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...

If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop. If you're a kid, Alexa or Google Home has probably made annoying your...