Bloomtools Receives Franchisees' Choice Designation at CFA National Convention
Posted by Boaz Willinger
on 3 May 2018
 "Bloomtools Receives Franchisees' Choice Designation at CFA National Convention")
(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during a Gala Awards Presentation at the 27th annual Canadian Franchise Association (CFA) National Convention in Ottawa, Ontario.
The Franchisees' C...
| Posted in:Behind the ScenesFranchising |
3 Ways Consumer Psychology Can Drive Conversions
Posted by Boaz Willinger
on 25 April 2018
 "3 Ways Consumer Psychology Can Drive Conversions")
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour.
That doesn't mean you need a psychology degree or to hop on a therapists'...
| Posted in:Website PerformanceCustomer EngagementWeb DevelopmentBranding |
Alexa, How Does Voice Search Differ from Text Search?
Posted by Boaz Willinger
on 26 March 2018
 "Alexa, How Does Voice Search Differ from Text Search?")
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop.
If you're a kid, Alexa or Google Home has probably made annoying your...
| Posted in:Content MarketingWebsite PerformanceSearch Engine Optimization |
How Your Business Will Benefit From Having a Blog
Posted by Boaz Willinger
on 22 February 2018
 "How Your Business Will Benefit From Having a Blog")
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust.
It may seem humanly impossible to maintain a blog while running your busin...
| Posted in:Content MarketingBloggingWebsite Performance |
Your Cost Per Click is Increasing - and This is Why It's Good News
Posted by Boaz Willinger
on 26 January 2018
 "Your Cost Per Click is Increasing - and This is Why It's Good News")
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other.
If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
| Posted in:Behind the ScenesPay Per Click |
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