Email Marketing Anti-Spam Guide
Posted
on 24 March 2017
 "Email Marketing Anti-Spam Guide")
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
| Posted in:NewsEmail MarkertingCustomer Engagement |
Writing Email Titles to Improve Open Rates
Posted
on 27 February 2017
 "Writing Email Titles to Improve Open Rates")
Your e-mail's subject line is more important than its content.
Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...
| Posted in:Email MarkertingBusiness DevelopmentBranding |
How to Write Blog Introductions That'll Keep People Reading
Posted
on 20 January 2017
 "How to Write Blog Introductions That'll Keep People Reading")
Blog introductions are truly the unsung heroes of...well, blogging.
They're the overlooked middleman that bridges a captivating headline into the fine content you're sharing with your readers. There's nothing that bounces users off a blog more than an intriguing headline follow...
| Posted in:Blogging |
Bloomtools Canada's President Boaz Willinger Featured in Franchise Canada!
Posted
on 13 December 2016
Keep an eye out for the new issue of Franchise Canada due out in December! Bloomtools Canada's own Boaz Willinger is featured on the cover and gives a must-read interview focusing on his approach to franchising and Bloomtools.
...
| Posted in:Behind the ScenesFranchisingBusiness Development |
Grammar Guru: 11 Grammar Mistakes Prevalent in Web Copy
Posted
on 22 November 2016
 "Grammar Guru: 11 Grammar Mistakes Prevalent in Web Copy")
Despite how much we speak, write, and communicate every day, we're all still susceptible to silly English errors.
To be fair, the English language is one of the most complex to fully grasp, with more rules and regulations than the Iranian nuclear program. Phrases that sound correct in you...
| Posted in:BloggingContent MarketingWebsite |
Nine Social Marketing Tips You Need to Read Now
Posted
on 27 October 2016
 "Nine Social Marketing Tips You Need to Read Now")
If you don't a have a social media marketing strategy for your business, you're already behind the times.
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, m...
A whopping 2.3 billion people worldwide, or 19.4 million Canadians use at least one social media site. That means whether your business is targeting Justin Bieber-loving tweens, m...
| Posted in:Online MarketingSocial Media |
6 SEO Mistakes You Should Avoid at All Costs
Posted
on 28 September 2016
 "6 SEO Mistakes You Should Avoid at All Costs")
Search engine optimization, or SEO, is the process of populating your website or online presence with relevant search terms to improve your ranking on Google, Bing, Yahoo and other popular search engines. Doing so has a strong correlation to increasing the online traffic (or number of people w...
| Posted in:Online MarketingBloggingContent MarketingCustomer Engagement |
What Email Marketers Can Learn from Pokemon Go
Posted
on 26 August 2016
 "What Email Marketers Can Learn from Pokemon Go")
By now, you should be well aware of the Pokémon Go phenomenon. From homeowners suing the game developers for placing Pokéstops on their property, to what looks like half of New York City clamoring to catch an elusive Vaporeon, Pokémon Go is influencing user's beha...
| Posted in:NewsMobile MarketingEmail MarkertingCustomer EngagementSocial Media |
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