Creative Ways Businesses Are Adjusting During the COVID-19 Times

Posted on 5 April 2020
Creative Ways Businesses Are Adjusting During the COVID-19 Times
It goes without saying that times are different. They're also incredibly uncertain - especially for businesses. Maybe the thought has crossed your mind, "to market or not market?" while this uncertainty lingers. Let's look at history - during the GFC, there were so many busi...
Posted in:Lead GenerationInternet MarketingEmail MarkertingNews   Comments

How to put a COVID-19 notification on your website

Posted by Bloomtools Canada on 2 April 2020
How to put a COVID-19 notification on your website
Whether your team is working remotely, you have a physical location still open for business, you're currently meeting or visiting clients, or if you've sadly had to close for a while, it's important to let people know how, if and when you are operating during this uncertain time. ...
Posted in:WebsiteNews   Comments

Coronavirus: How to prepare your business and staff to work from home

Posted by Bloomtools Canada on 1 April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific measures to combat the spread of the virus have had an impact on all of us and our work. Over the weeks and months to come there is no doubt Corona...
Posted in:News   Comments

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted on 9 March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one staple feature that continues to have the largest impact over whether users click through a search result. According to a study from Ignite Visibility, ...
Posted in:BloggingSearch Engine Optimization   Comments

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted on 24 February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious. For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI. At Blo...
Posted in:Pay Per ClickOnline Marketing   Comments

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The Difference Between a Website That Looks Good and One That Grows Your Business

Posted by Bloomtools Canada on 20 May 2026
The Difference Between a Website That Looks Good and One That Grows Your Business
There’s a pattern that shows up again and again in small and mid-sized businesses.A company invests in a new website. It looks clean, modern, and...
Posted in:Search Engine OptimizationContent MarketingWeb Development   Comments

Simple Digital Marketing That Actually Works for Canadian SMBs in 2026

Posted by Bloomtools Canada on 12 May 2026
Simple Digital Marketing That Actually Works for Canadian SMBs in 2026
There’s a quiet problem happening in Canadian small and mid-sized businesses right now.Marketing has become too complicated.Not more effective. N...
Posted in:Search Engine MarketingSearch Engine OptimizationContent Marketing   Comments

Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)

Posted by Bloomtools Canada on 5 May 2026
Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)
Most small business owners have had this moment:You invest in a new website. It looks clean, modern, maybe even impressive. You send the link to a ...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments
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