Posted in Branding

Instagram and Hashtags: The Online Marketing Tag Team

Posted by Boaz Willinger
16
January 2018
Instagram and Hashtags: The Online Marketing Tag Team
Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social media campaign strategy because they connect you to your target market. Currently, Instagram is the platform of choice for hashtags but they're a...
Posted in: Social Media Branding   0 Comments

The 3 Cardinal Rules to a Successful Website

Posted by Boaz Willinger
27
November 2017
The 3 Cardinal Rules to a Successful Website
With Canadians visiting an average of 3,238 unique websites a month, having a web presence that supports your business and puts your best foot forward is essential.  Your website is your 24 hour-a-day billboard that (unlike your staff) works relentlessly for you. Some businesses don...
Posted in: Blogging Website Performance Business Development Website Branding   0 Comments

Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

6 Spring Cleaning Tips for your Website

Posted by Boaz Willinger
24
April 2017
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in: Social Media Content Marketing Website Branding Online Marketing   0 Comments

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Google Currents is Set to Replace Google+ on July 6th

Posted by Bloomtools Canada
8
June 2020
Google Currents is Set to Replace Google+ on July 6th
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level cust...
Posted in: Social Media Business Development   0 Comments

How to Get Your Website Traffic to Convert to a Paying Customer

Posted by Bloomtools Canada
28
May 2020
How to Get Your Website Traffic to Convert to a Paying Customer
Are you getting traffic to your website but have no conversions or your conversions you are getting aren't improving? Have you re-designed yo...
Posted in: Lead Generation   0 Comments

This is Why Google My Business is Essential to Local Businesses

Posted by Bloomtools Canada
13
May 2020
This is Why Google My Business is Essential to Local Businesses
When we think of social media strategy, our minds tend to think of Facebook, Instagram, Twitter, and whatever else the kids are killing time with...
Posted in: Business Development Customer Engagement Branding Online Marketing   0 Comments
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