Posted in Branding

Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

6 Spring Cleaning Tips for your Website

Posted by Boaz Willinger
24
April 2017
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in: Social Media Content Marketing Website Branding Online Marketing   0 Comments

Writing Email Titles to Improve Open Rates

Posted by Boaz Willinger
27
February 2017
Writing Email Titles to Improve Open Rates
Your e-mail's subject line is more important than its content. Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...
Posted in: Email Markerting Business Development Branding   0 Comments

The Hidden Conversions You Should Be Tracking

Posted by Boaz Willinger
16
June 2016
The Hidden Conversions You Should Be Tracking
More often than not, businesses get stuck on direct conversions from their marketing strategy and lose sight of the big picture. When working with a digital marketing agency, a strategy is created that looks at your business and marketing holistically, not just from a direct conversion point of v...
Posted in: Social Media Content Marketing Website Performance Customer Engagement Branding Online Marketing   0 Comments

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Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not on...
Posted in: News Email Markerting Customer Engagement   0 Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Da...
Posted in: Website Performance Business Development Branding   0 Comments

Marketing Trends to Watch for in 2019

Posted by Boaz Willinger
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments
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