With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...

Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...

Your e-mail's subject line is more important than its content. Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...

More often than not, businesses get stuck on direct conversions from their marketing strategy and lose sight of the big picture. When working with a digital marketing agency, a strategy is created that looks at your business and marketing holistically, not just from a direct conversion point of v...

Your website development is done and your new website design is fabulous! You love the clean, fresh look. You have beautiful images and great copy describing your services and products. It's optimized for search as well as for mobile. Your social media sites are directing visitors to it. ...