Posted in News

The Unexpected Return of QR Codes

Posted by Bloomtools Canada
15
June 2021
The Unexpected Return of QR Codes
First used in 1994 by a Japanese automotive company, QR codes have since been leveraged for a variety of purposes. QR (short for Quick Response) codes became popular in the 90s and early 2000s, as marketers everywhere started slapping them on everything from products to magazines to bus stop ad...
Posted in:Behind the ScenesNews   Comments__

The Importance of Receiving Google Reviews

Posted by Bloomtools Canada
28
May 2021
The Importance of Receiving Google Reviews
Getting reviews from your customers and clients has always been a beneficial exercise for business, but today its importance is even greater. There are three main benefits of getting customer reviews: To acquire testimonials you can use in marketing your business To better understand w...
Posted in:NewsCustomer Engagement   Comments__

Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada
13
April 2021
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you know who already have a Google Home or an Alexa right now. As these devices become more popular, so does the regularity of voice searches. But what i...
Posted in:NewsSearch Engine OptimizationWebsiteMobile Marketing   Comments__

This is Why Your Website Needs to be Mobile Friendly

Posted by Bloomtools Canada
26
March 2021
This is Why Your Website Needs to be Mobile Friendly
When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You're a very happy with the results, so you ...
Posted in:NewsWebsite PerformanceWeb Development   Comments__

3 Evergreen Content Ideas to Increase Traffic

Posted by Bloomtools Canada
11
March 2021
3 Evergreen Content Ideas to Increase Traffic
Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Evergreen content is content that never goes out of date. In the same way evergreen plants never lose their green leaves year-round, evergreen content ne...
Posted in:Content MarketingNewsWebsite Performance   Comments__

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What is Content Writing?

Posted by Bloomtools Canada on 23 December 2022
What is Content Writing?
In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers...
Posted in:Website PerformanceSearch Engine OptimizationWebsiteWeb Development   Comments

What to include in your email marketing campaigns

Posted by Bloomtools Canada on 24 November 2022
What to include in your email marketing campaigns
A Powerful Marketing Tool Under Your Fingertips It’s a simple yet powerful marketing vehicle that is right under your fingertips. You check ...
Posted in:Email Markerting   Comments

How many web pages should your website have?

Posted by Bloomtools Canada on 27 October 2022
How many web pages should your website have?
The standard website for the majority of small to medium-sized businesses is 8 pages. There is a belief that the number of web pages that a website...
Posted in:NewsWebsite PerformanceWeb Development   Comments
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