Posted in News

The Unexpected Return of QR Codes

Posted by Bloomtools Canada
15
June 2021
The Unexpected Return of QR Codes
First used in 1994 by a Japanese automotive company, QR codes have since been leveraged for a variety of purposes. QR (short for Quick Response) codes became popular in the 90s and early 2000s, as marketers everywhere started slapping them on everything from products to magazines to bus stop ad...
Posted in:Behind the ScenesNews   Comments__

The Importance of Receiving Google Reviews

Posted by Bloomtools Canada
28
May 2021
The Importance of Receiving Google Reviews
Getting reviews from your customers and clients has always been a beneficial exercise for business, but today its importance is even greater. There are three main benefits of getting customer reviews: To acquire testimonials you can use in marketing your business To better understand w...
Posted in:Customer EngagementNews   Comments__

Why You Should Start Optimizing For Voice Search ASAP

Posted by Bloomtools Canada
13
April 2021
Why You Should Start Optimizing For Voice Search ASAP
Did you know that the number of households predicted to own a smart speaker by 2022 is 55%? You're probably counting the number of people you know who already have a Google Home or an Alexa right now. As these devices become more popular, so does the regularity of voice searches. But what i...
Posted in:Search Engine OptimizationMobile MarketingWebsiteNews   Comments__

This is Why Your Website Needs to be Mobile Friendly

Posted by Bloomtools Canada
26
March 2021
This is Why Your Website Needs to be Mobile Friendly
When Website designers approach creating a website, they do the work from behind the giant screens of their desktop computers or even laptops. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You're a very happy with the results, so you ...
Posted in:Web DevelopmentWebsite PerformanceNews   Comments__

3 Evergreen Content Ideas to Increase Traffic

Posted by Bloomtools Canada
11
March 2021
3 Evergreen Content Ideas to Increase Traffic
Creating evergreen content is a great way to increase traffic and keep it coming to your website. But wait, what is evergreen content anyway? Evergreen content is content that never goes out of date. In the same way evergreen plants never lose their green leaves year-round, evergreen content ne...
Posted in:Content MarketingWebsite PerformanceNews   Comments__

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Digital Marketing for Small Businesses in Canada: Where to Start

Posted by Bloomtools Canada on 27 January 2026
Digital Marketing for Small Businesses in Canada: Where to Start
In today’s competitive marketplace, small businesses in Canada face unique challenges when it comes to getting noticed online. With so many optio...
Posted in:Search Engine MarketingOnline MarketingBusiness Development   Comments

Email Marketing Best Practices for 2026

Posted by Bloomtools Canada on 12 January 2026
Email Marketing Best Practices for 2026
Email marketing continues to be one of the highest-ROI digital marketing channels — across all industries, platforms, and business sizes. Even wi...
Posted in:Email Markerting   Comments

Five Ways to Write Great FAQs and Turn Website Visitors Into Customers

Posted by Bloomtools Canada on 13 November 2024
Five Ways to Write Great FAQs and Turn Website Visitors Into Customers
A frequently asked questions section is more than just a place for simple inquiries; it's a useful tool for service-based companies looking to incre...
Posted in:Content MarketingBusiness DevelopmentWebsite   Comments
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