Posted in News

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada
15
July 2020
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in:NewsVideo AdvertisingBusiness Development   Comments__

How to pivot your business to create more cash flow

Posted by Bloomtools Canada
10
April 2020
How to pivot your business to create more cash flow
11+ thought provoking strategies to make money right now The market is different and will be for a while, and if your revenue is dropping you need to take a look right now at what you can pivot or change in your business to make more money. As to continue only with what you did in the past......
Posted in:NewsBusiness Development   Comments__

Creative Ways Businesses Are Adjusting During the COVID-19 Times

Posted
5
April 2020
Creative Ways Businesses Are Adjusting During the COVID-19 Times
It goes without saying that times are different. They're also incredibly uncertain - especially for businesses. Maybe the thought has crossed your mind, "to market or not market?" while this uncertainty lingers. Let's look at history - during the GFC, there were so many businesses stunned by ...
Posted in:NewsLead GenerationEmail Markerting   Comments__

How to put a COVID-19 notification on your website

Posted by Bloomtools Canada
2
April 2020
How to put a COVID-19 notification on your website
Whether your team is working remotely, you have a physical location still open for business, you're currently meeting or visiting clients, or if you've sadly had to close for a while, it's important to let people know how, if and when you are operating during this uncertain time. Google recom...
Posted in:NewsWebsite   Comments__

Coronavirus: How to prepare your business and staff to work from home

Posted by Bloomtools Canada
1
April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific measures to combat the spread of the virus have had an impact on all of us and our work. Over the weeks and months to come there is no doubt Corona...
Posted in:News   Comments__

Canadian Internet Usage in 2019

Posted
24
July 2019
Canadian Internet Usage in 2019
If you haven't noticed a heavy swing towards online everything, you're part of an ever-shrinking minority. The internet has brought freedom, accessibility, and time-saving tools right to our finger tips so it's little wonder that the uptake has been extraordinary. The Canadian Internet Registr...
Posted in:News   Comments__

Is Your Website SSL-Secured?

Posted
27
March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you've gath...
Posted in:NewsSearch Engine OptimizationOnline MarketingWebsiteWebsite Performance   Comments__

Email Marketing for Alexa: A Guide to Adaptation

Posted
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the sender ...
Posted in:NewsEmail MarkertingCustomer Engagement   Comments__

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How to Know If Your Marketing Partner Is Actually Driving ROI

Posted by Bloomtools Canada on 13 July 2026
How to Know If Your Marketing Partner Is Actually Driving ROI
How do I know if my marketing partner is delivering ROI? Start by determining whether your marketing investment is producing qualified leads, custo...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments

Why Most Rebrands Fail to Improve Sales—and What to Do Instead

Posted by Bloomtools Canada on 6 July 2026
Why Most Rebrands Fail to Improve Sales—and What to Do Instead
Why do most rebrands fail to improve sales? Many rebrands concentrate on changing a company’s logo, colours, website and visual identity without ad...
Posted in:Lead GenerationBusiness DevelopmentWeb Development   Comments

The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)

Posted by Bloomtools Canada on 17 June 2026
The 5 Digital Marketing Channels Most Canadian SMBs Should Focus On (and Why)
Most small and mid-sized businesses in Canada don’t have a marketing problem because they lack channels.They have a problem because they’re spread ...
Posted in:Search Engine MarketingLead GenerationSearch Engine OptimizationPay Per ClickEmail MarkertingSocial Media   Comments
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