If you’ve designed and built your site yourself (congrats!), it’s been a long process. Chances are your eyes and brain are tired of looking at the same few screens over and over again. However, don’t let hallmarks of bad web design slip through the cracks because of fatigue or ...

The terms “white hat” and “black hat” conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight for the soul of the Internet. Keywords fly back and forth in dazzling displays of lexical prowess, webpages are spawned like portals to other worlds ...

While video may seem like the most difficult content creation type, it is actually the most important to include on your company’s social media platforms. Whether your business uses Instagram, Facebook, Twitter, or LinkedIn primarily, video content is proven to get the most attention, most ...

As a new or small business, it can often be difficult to determine which actions are most important to take on a weekly or even daily basis. We’ve all felt the pressure of there just not being enough hours in the day to get everything done. If you’ve recently created a website for you...

That's a great question! Apart from creating your beautiful, custom-designed website, Bloomtools offers a large array of website add-on tools to add extra functionality to the site. These marketing tools for small businesses can help your website function more smoothly, as well as help to i...

Directories were all the rage in the early days of the world wide web. Once your website was live on the internet all you needed to promote it was to submit it to any of these directories - the more directories you were listed on, the more relevant and important your website was considered by t...

Did you know that Google's worldwide search market share is 86.6%? That's likely the reason they never stop innovating. And with Google Analytics becoming more and more detailed to where you can almost pinpoint the exact reason someone visits your site and is interested in your products...

Your website is the most important marketing tools for your business and whether your website is the lifeblood of your business or it's just one of many ways you generate revenue, chances are you've likely invested a good deal of resources on the site. To that end, it can obviously be f...