The terms “white hat” and “black hat” conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight for the soul of the Internet. Keywords fly back and forth in dazzling displays of lexical prowess, webpages are spawned like portals to other worlds ...

While video may seem like the most difficult content creation type, it is actually the most important to include on your company’s social media platforms. Whether your business uses Instagram, Facebook, Twitter, or LinkedIn primarily, video content is proven to get the most attention, most ...

As a new or small business, it can often be difficult to determine which actions are most important to take on a weekly or even daily basis. We’ve all felt the pressure of there just not being enough hours in the day to get everything done. If you’ve recently created a website for you...

That's a great question! Apart from creating your beautiful, custom-designed website, Bloomtools offers a large array of website add-on tools to add extra functionality to the site. These marketing tools for small businesses can help your website function more smoothly, as well as help to i...

Directories were all the rage in the early days of the world wide web. Once your website was live on the internet all you needed to promote it was to submit it to any of these directories - the more directories you were listed on, the more relevant and important your website was considered by t...