SSL Certificates : Google's New Mandate

Posted by Boaz Willinger
19
October 2017
SSL Certificates : Google's New Mandate
  Google's never-ending push for security and serving relevant content has led them to push harder for website owners to secure their online properties. In September, Google rolled out an alert to site owners that haven't implemented SSL certificates stating that their website...
Posted in: Behind the Scenes Website Performance Search Engine Optimization Web Development   0 Comments

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
26
September 2017
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in: Pay Per Click Search Engine Optimization Online Marketing   0 Comments

12 Easy SEO Tips to Boost your Website's Ranking

Posted by Boaz Willinger
30
August 2017
12 Easy SEO Tips to Boost your Website's Ranking
Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it's all fun and games until SEO enters the stage. Once the topic of SEO reaches the table, some squirm uncomfortably at this intangible concept. ...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments

All You Need to Write a Blog

Posted by Boaz Willinger
27
July 2017
All You Need to Write a Blog
If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds credibility for prospective clients by showcasing expertise and personality, it's perfect for SEO, and it provides practical content that keeps y...
Posted in: Content Marketing Blogging   0 Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in: Social Media Video Advertising Customer Engagement Branding   0 Comments

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6 Free SEO Tools Every Small Business Should Be Using

Posted by Boaz Willinger
2
October 2019
6 Free SEO Tools Every Small Business Should Be Using
You've read all about SEO, and you know that you need to be monitoring and tweaking your company's SEO strategy constantly, but as a smal...
Posted in: Search Engine Optimization   0 Comments

These 3 Trends Will Impact SEO the Most in the Next 3 Years

Posted by Boaz Willinger
10
September 2019
These 3 Trends Will Impact SEO the Most in the Next 3 Years
As the old saying goes, good things come in threes. Harry, Ron, and Hermione. The Three Stooges. A package of Reese Peanut Butter Cups. Accordi...
Posted in: Search Engine Optimization   0 Comments

Understanding Search Intent and SEO

Posted by Boaz Willinger
16
August 2019
Understanding Search Intent and SEO
Are you familiar with the Zero Moment of Truth? Google coined the term in 2011, referencing the change in consumer behaviour online. It'...
Posted in: Search Engine Optimization   0 Comments
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