Rethinking Your Social Media Strategy

Posted on 8 January 2015
Rethinking Your Social Media Strategy
The constantly evolving nature of social makes it difficult for even the most tech savvy social butterflies to keep up. With a new platform launching what seems like every day, it is crucial that your business is able to keep up with the times. If you want your business to be relevant to custo...
Posted in:Social Media   Comments

Bloomtools handles traffic spike from 60 Minutes special

Posted on 6 January 2015
Bloomtools handles traffic spike from 60 Minutes special
The Daniel Morcome Foundation is a not-for-profit organisation that focuses on educating children about personal safety. It was started by the parents of Daniel, Bruce and Denise, after he was abducted and murdered in 2003. Daniel's death was the most extensively investigated crime in Quee...
Posted in:News   Comments

5 Things Every High Traffic Website is Doing

Posted on 29 December 2014
5 Things Every High Traffic Website is Doing
Your website is extremely influential. It has your products, your services, locations, business philosophy and your contact information. It's no longer necessary for potential clients to visit your location in order to understand your business. They can test drive your brand and get a feel...
Posted in:Website Performance   Comments

Web Development Company Bloomtools Expands Into Canada

Posted on 4 December 2014
Toronto, Ontario, December 4, 2014 - Australian technology company, Bloomtools, has officially launched in Canada.  The Varsity Lakes Company, known for its innovative approach to building websites and business software for small to medium size businesses, was founded by James Greig and T...
Posted in:News   Comments

Ignite the power of referrals in your business

Posted on 11 June 2014
We all know we should be doing everything we can to encourage referrals, but how many of us bother? With referred customers offering the best return on investment and the highest spend, it's not a strategy you can ignore. The power of the referral In most companies, a whopping 80 p...
Posted in:Behind the Scenes   Comments

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The Difference Between a Website That Looks Good and One That Grows Your Business

Posted by Bloomtools Canada on 20 May 2026
The Difference Between a Website That Looks Good and One That Grows Your Business
There’s a pattern that shows up again and again in small and mid-sized businesses.A company invests in a new website. It looks clean, modern, and...
Posted in:Search Engine OptimizationContent MarketingWeb Development   Comments

Simple Digital Marketing That Actually Works for Canadian SMBs in 2026

Posted by Bloomtools Canada on 12 May 2026
Simple Digital Marketing That Actually Works for Canadian SMBs in 2026
There’s a quiet problem happening in Canadian small and mid-sized businesses right now.Marketing has become too complicated.Not more effective. N...
Posted in:Search Engine MarketingSearch Engine OptimizationContent Marketing   Comments

Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)

Posted by Bloomtools Canada on 5 May 2026
Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)
Most small business owners have had this moment:You invest in a new website. It looks clean, modern, maybe even impressive. You send the link to a ...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments
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