How do Secondary CTAs work?A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. This CTA is generally featured less prominently than your primary CTA, and it can be an excell...

As a website expert, I know firsthand how important it is to make a website that looks good. High-quality images can make all the difference in getting a visitor's attention and keeping them interested on your site. In this blog post, I'll talk about the top five reasons why good images c...

In December you decked the halls, in January you rang in the new year, now comes February which is associated with Valentine's day and the month of love. This February, the Bloomtools team has some marketing ideas to utilize that your clients and prospects will love. A New Month Brings New T...

In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers experience online. As a result, content writing has evolved. Content writing is defined as any marketing strategy used to attract and retain your tar...

A Powerful Marketing Tool Under Your Fingertips It’s a simple yet powerful marketing vehicle that is right under your fingertips. You check it regularly and likely have a number of accounts. It’s your email! Every time you communicate with a client, lead, associate or prospect via em...