Marketing Stories: Our Favourite Superbowl 2020 Ads

Posted by Boaz Willinger
10
February 2020
Marketing Stories: Our Favourite Superbowl 2020 Ads
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (think Hans Christian Andersen or Homer) others are still being written. Story telling has been a means of entertainment, so it's no wonder that ...
Posted in: Video Advertising Branding   0 Comments

Looking Ahead to Paid Search Advertising Changes in 2020

Posted
15
January 2020
Looking Ahead to Paid Search Advertising Changes in 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019. However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in: Pay Per Click Online Marketing   0 Comments

Understanding BERT - Google's Search Algorithm Update

Posted by Boaz Willinger
19
December 2019
Understanding BERT - Google's Search Algorithm Update
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of. So, what is BERT? Where did the BERT framework come ...
Posted in: Website Performance Search Engine Optimization Online Marketing   0 Comments

6 of our Favourite Viral Trends of 2019

Posted by Boaz Willinger
9
December 2019
6 of our Favourite Viral Trends of 2019
Nothing brings people together like a good internet viral trend or video. Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation. With...
Posted in: Social Media Online Marketing   0 Comments

Is Your Website Black Friday Ready?

Posted by Boaz Willinger
8
November 2019
Is Your Website Black Friday Ready?
Even ecommerce businesses aren't safe from the onslaught Black Friday brings every November. During your Black Friday online sale (you're having a sale, aren't you?), you can expect a wave of shoppers clambering through your digital shelves for deals they've waited all year for....
Posted in: Website Online Marketing   0 Comments

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7 Reasons You Should Invest in Google Ads For Your Business

Posted by Bloomtools Canada
29
July 2020
7 Reasons You Should Invest in Google Ads For Your Business
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two...
Posted in: Search Engine Marketing Search Engine Optimization Internet Marketing   0 Comments

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada
15
July 2020
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products o...
Posted in: News Video Advertising Business Development   0 Comments

The Rise of the Podcast

Posted by Bloomtools Canada
24
June 2020
The Rise of the Podcast
For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry ...
Posted in: Content Marketing Internet Marketing   0 Comments
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