Blog Assessment Time: Is Yours Keeping Up?

Posted by Magali Rousseau on 13 January 2022
Blog Assessment Time: Is Yours Keeping Up?
A weekly or even monthly blog can be a real challenge to keep up. Ensuring that a blog is optimized, posting regularly and competing for the precious real estate on page one of Google are all difficult tasks; but sometimes, they feel like child’s play compared to actually picking a topic an...
Posted in:Content MarketingBloggingWebsite PerformanceWebsite   Comments

Four Easy-To-Spot Signs of Bad Web Design

Posted by Magali Rousseau on 13 December 2021
Four Easy-To-Spot Signs of Bad Web Design
If you’ve designed and built your site yourself (congrats!), it’s been a long process. Chances are your eyes and brain are tired of looking at the same few screens over and over again. However, don’t let hallmarks of bad web design slip through the cracks because of fatigue or ...
Posted in:NewsBusiness DevelopmentBranding   Comments

Avoid These Common SEO Mistakes!

Posted by Bloomtools Canada on 8 November 2021
Avoid These Common SEO Mistakes!
The terms “white hat” and “black hat” conjure a fantasy universe where SEO writers battle it out in a winner-take-all fight for the soul of the Internet. Keywords fly back and forth in dazzling displays of lexical prowess, webpages are spawned like portals to other worlds ...
Posted in:Search Engine OptimizationWeb Development   Comments

Why Video Content is So Important on Socials

Posted by Bloomtools Canada on 15 October 2021
Why Video Content is So Important on Socials
While video may seem like the most difficult content creation type, it is actually the most important to include on your company’s social media platforms. Whether your business uses Instagram, Facebook, Twitter, or LinkedIn primarily, video content is proven to get the most attention, most ...
Posted in:Social MediaVideo Advertising   Comments

What is Search Engine Optimization?

Posted by Bloomtools Canada on 14 September 2021
What is Search Engine Optimization?
As a new or small business, it can often be difficult to determine which actions are most important to take on a weekly or even daily basis. We’ve all felt the pressure of there just not being enough hours in the day to get everything done. If you’ve recently created a website for you...
Posted in:Search Engine OptimizationWeb Development   Comments

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The Top Five Reasons For Why Your Marketing Strategy Needs A Thank You Page

Posted by Bloomtools Canada on 22 June 2023
The Top Five Reasons For Why Your Marketing Strategy Needs A Thank You Page
When a visitor completes a particular action on a website, such as filling out a form, signing up for a newsletter, or completing a purchase, a tha...
Posted in:Content MarketingNewsWebsite PerformanceLead Generation   Comments

Growth Hacker Marketing: The Future Of Modern Marketing

Posted by Bloomtools Canada on 11 June 2023
Growth Hacker Marketing: The Future Of Modern Marketing
Between work and personal notifications on our laptops, smartphones and apple watches, sending marketing messages through modern-day technology is ...
Posted in:Content MarketingNewsSearch Engine MarketingInternet MarketingOnline Marketing   Comments

Understanding Secondary CTAs: Everything You Need to Know

Posted by Bloomtools Canada on 26 April 2023
Understanding Secondary CTAs: Everything You Need to Know
How do Secondary CTAs work?A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action ...
Posted in:WebsiteWeb Development   Comments
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