In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers experience online. As a result, content writing has evolved. Content writing is defined as any marketing strategy used to attract and retain your tar...

A Powerful Marketing Tool Under Your Fingertips It’s a simple yet powerful marketing vehicle that is right under your fingertips. You check it regularly and likely have a number of accounts. It’s your email! Every time you communicate with a client, lead, associate or prospect via em...

The standard website for the majority of small to medium-sized businesses is 8 pages. There is a belief that the number of web pages that a website has can result in an increase in rankings. Rankings can be increased by increasing the web pages on your website, however, when it comes to truly ran...

You know that your website is valuable, but you crave deeper website data to gain the most out of your investment. Your last digital marketing campaign was beneficial, but you desire flexibility for future campaigns. Competitors are using Google Ads, and you want to jump on the trend. Luckily, Bl...

Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this post, the Bloomtools team breaks down the allusive term so you can not only understand but also invest and benefit from its value.  Search engine o...